Carmaker Ford India on Wednesday said it will launch its small car in the country during 2010. "We are working on the small car programme and will be launching it in 2010," Ford India vice-president (Marketing Sales and Service) Scott McCormack said. The firm plans to increase the installed capacity of its manufacturing facility in Chennai from the present one lakh units to 2.5 lakh units by 2010. "We are investing $500 million for the expansion initiative, which includes the small car programme and engine plan," he said.
McCormack said there is some softness in the passenger car segment. "In response to this, we are making a few changes in the line-up to stay relevant. Ford Endeavour has done exceedingly well this year," he said.
He said Ford India has begun an experiment in Chennai on the lines of pilot projects by the company in South Africa and Brazil to provide integrated transport solutions to facilitate urban mobility.
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