Advertisement

Help
You are here: Rediff Home » India » Business » Business Headline » Report
Search:  Rediff.com The Web
Advertisement
  Discuss this Article   |      Email this Article   |      Print this Article

The 'ugly' cup of joy
Gargi Gupta
 
 · My Portfolio  · Live market report  · MF Selector  · Broker tips
Get Business updates:What's this?
Advertisement
June 07, 2008 15:34 IST

The DLF IPL may have been a resounding success, but can one say the same about the design of the trophy that the victorious Rajasthan Royals held aloft on Sunday night? Hardly.

Indeed, the trophy - a cutout map of India in gold, yellow and blue sapphire and rubies, fixed on a wooden board in front of which is a golden batsman swinging his bat in a diamond arc - is, as Indrajit Hazra notes in Hindustan Times, "jaw-droppingly ugly".

Designed in-house by Orra, a jewellery house that specialises in diamonds, the trophy is pure bling.

Cup of joy

It wasn't always like this. Indeed, many recent high-profile cricket tournaments have had memorable trophies designed for them. Vibhor Sogani is probably the most prolific in this area, having conceptualised trophies for the Samsung Cup in the 2004-05 Friendship Series; the Pepsi Cups, 2005; the Allianz Cup and Hutch Cup; as also the India-Australia-West Indies DLF Cup in Malaysia.

The only other designer who can claim to rival his portfolio is Sanjay Sharma, head of Swarovski's crystals components section, who has designed trophies for several ICC tournaments. "Trophy design is a complex affair. It has to refer to the sport, to the tournament and to the personality of the sponsoring company," says Sogani.

Powered by

 Email this Article      Print this Article

© 2008 Rediff.com India Limited. All Rights Reserved. Disclaimer | Feedback