Wipro [Get Quote] Technologies, the global IT services division of Wipro Limited, announced the launch of a retail automation platform "TINA".

Developed as part of the customer experience enrichment programme at Wipro's Applied Innovation Lab, TINA is a platform on which customer interaction applications that use speech, touch and motion may be deployed, the Bangalore-based company said in a statement.

Bhanumurthy B M, Senior Vice-President, Retail CPG and Distribution at Wipro Technologies, said "As retailers seek to differentiate themselves in an increasing competitive and challenging marketplace, the cornerstones to success is to understand customer lifecycle needs and provide them with a superior shopping experience at every stage through that lifecycle. TINA helps us get one step closer to that dream".

Since Wipro TINA platform is SOA enabled, it can play an important part in the overall cross channel strategy for retailers, according to the company. TINA is fully connected to the store and the retailer's enterprise through WiFi, empowering it with real time information on pricing, on-shelf inventories, and promotions.

TINA can also be leveraged to audit store execution, covering areas ranging from planograms and price optimisation to promotion execution. Further, new product information and educational content can be rolled out instantaneously across stores, which are served by TINA. TINA is an effort by Wipro's innovation group to create applied innovation solutions for `the next generation Retail enterprise', the statement said.