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Elevator News eyes Rs100-cr revenue
A BS reporter in Kolkata | February 12, 2008 01:21 IST
Elevator News Network (ENN), in association with Helius Inc (
The company is investing Rs 25 crore every year in
ENN partners with news channels like CNN, BBC, NDTV, and print majors Times of India and Indian Express, for content.
According to Ashok Sharma, director of ENN, "With growth in real estate, shopping malls, commercial buildings and residential complexes, we are looking at putting up around 1000 screens by end of 2008, from 125 screens operational at present in India."
The company, currently has screens inside elevators and as digital signage in commercial areas in Mumbai.
It plans 300 screens in Kolkata in six months, including shopping malls like
It also plans to start operations in
"The mall owner or the building owner does not have to make any payment. Our main source of income is through advertising revenues. For Rs 75,000 per week, we air an advertisement 256 times a week. We also guarantee 48 lakh viewers and 82 per cent recall rate," Sharma said.
The company is also planning to introduce fire notification alarm and security cameras along with the screens inside elevators.
"We are also planning to offer the same facility inside buses and are talking to a few fleet owners," said Sharma.
Outdoor media is estimated at close to Rs 1000 crore in
"By 2015, we expect to garner close to 40 per cent market share of the outdoor media industry in
The company currently has around 350 screens operational in