The teams' business managers are unanimous that the franchisees will take about two to three years to build brands of some significance. Till then, the marriage of cricket to Bollywood may help IPL get off the ground. Yogesh Shetty, who left a cushy London job to steer GMR Sports in India, nods briskly in agreement - already, he's steering his entourage into the next meeting.
Raring to go
Kolkata Knight Riders
Sponsors: Housing Infrastructure Development Limited (HDIL), Nokia, Tag Heuer, Belamonte, Reebok
Music video: Created by Vishal Shekhar. Bappi Lahiri and Usha Uthup too will do promotional videos
Delhi Daredevils
Sponsors: Hero Honda, Kingfisher, Adidas, Religare
Brand ambassador: Akshay Kumar
Chennai Superkings
Brand Ambassadors: Krishnamachari Srikanth, Nayanthara and Vijay
Sponsors: Aircel, Reebok
Music video: By cinematographer Rajiv Menon to feature Dhoni, Vijay and Nayanthara
Anthem: Lyrics by Tamil poet Vairamuthu
Rajasthan Royals
Sponsors: Reebok, Kingfisher
Anthem: Halla Bol sung by Ila Arun
Royal Challengers
Sponsors: Reebok, Louis Philippe, Royal Challenge
Music Video: Shot by Sanjay Gupta. Music composed by Sandeep Chowta. Sung by Kunal Ganjawala
Mumbai Indians
Information not available at the time of going to press
Kings XI Punjab
Sponsors: To sign up and announce 3-4 main sponsors in the coming week
Anthem: Sung by Daler Mehndi. Music composed by Sajid-Wajid
Deccan Chargers
Sponsors: The team sponsor and two associate sponsors to be announced on April 13
Image: Rahul Dravid, arrives for the inaugural Indian Premier League | Photograph: Indranil Mukherjee/AFP/Getty Images
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