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September 18, 2007 16:01 IST
Eyeing the projected 15 per cent growth in the luxury car market segment, DailmerChrysler India Pvt Ltd, makers of Mercedes-Benz cars, has decided to set up a new plant in Pune to enhance its manufacturing capacity.
"We want to participate in this growth and hence have decided to add up to the existing capacity and so an additional plant is being set up at existing facility at Pimpri in Pune," DailmerChrysler Director (Corporate Affairs) Suhas Kadlaskar told PTI.
Currently, in Goa to participate in the 'The India Trail' of Mercedes-Benz, Kadlaskar said additional 1,000 unit per shift capacity would be added to existing 4,000 unit per shift.
Mercedes-Benz has started the India trail, which will cover cumulative 40,000 kms covering Pune, Goa, Bangalore, Chennai, Hyderabad, Mumbai, Ahmadnagar, Udaipur, Jaipur and Delhi.
Quoting projected growth, Kadlaskar said automotive market will grow by 10 per cent while luxury car segment will grow by 15 per cent in near future.
He conceded that Mercedes-Benz's market share has dipped from the previous level of 90 per cent after the entry of BMW this year.
"This year, we are 50 per cent and will remain stable at this level," Kadlaskar said.
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