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January 31, 2007 18:41 IST
ePaper technology major Pressmart and IMImobile, an established end-to-end mobile VAS enabler, on Wednesday launched 'mPaper' - a technology that will offer daily newspapers on a mobile screen in their original format. This unique collaborative technology partnership will enable news publishers an opportunity to tap the fastest growing mobile market and technology savvy subscribers who wish to read news and access their favourite newspaper content while on the move.
mPaper opens up a new window of business opportunity for content publishers as well as news carries, Pressmart CEO Sanjiv Gupta A R Vishwanathan said. To begin with, nine major operations from India and other nations will offer this service over WAP portals for their customers.
The mPaper is unique; it offers features like archives, search and saving news item and will be available on a monthly subscription.
The new media delivery platform enables a managed delivery service to publications that value the velocity and dynamism of Web 2.0 space without losing their print identity on WAP-compliant handsets, they added.
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