Reliance Fresh, a chain of fresh produce stores, is present in 16 cities and has a total area of over 370,000 sq ft.Of these, 96 stores were opened in 2006-07 in Hyderabad, Jaipur, Chennai, NCR, Ranchi, Bangalore, Guntur, Vijayawada, Visakhapatnam and Hyderabad, amounting to a  store size of nearly 250,000 sq ft.

The company also launched the first consumer durables and IT pilot specialty store, Reliance Digital, in Faridabad.

This has a customer service component branded as ResQ and trained in-store associates providing technical and counselling assistance to the consumers.