"Competition inspires us to try our best. That is the only way you can counter any challenge. Today's comics are out and out violent, still we managed to survive by carrying stories that have good human values. Like us, Disney comics also continues with fun comics where the fight is between the good and the evil."

The most memorable response he received was from a reader who called the Chandamama office to say that he was stopping the subscription of Chandamama. "He called to apologise. Then, I asked him, are you unhappy with Chandamama? He said, I am 85 years old and my eyesight is failing, and my doctors have advised me not to read. He then told me that he is sad that something that was a part of him was going away."

What surprised Reddi even more was that the gentleman, a Christian, disclosed that he used to read the Sanskrit Chandamama.

Chandamama has enthralled children and adults alike for the last sixty years as being a part of their growing up years, and it may continue to do so for years to come too.

"Chandamama was not a business but a vision. It is not a lifeless monthly magazine. It is a constant companion," says Reddi.

Photograph: Enthralling children since 60 years. Ammu in Chandamama