HCL Infosystems [Get Quote] is eyeing the rural market and B and C cities by drawing up a distribution strategy envisaging a pan-India presence by the end of this year.

The company plans to ramp up its distribution channel by increasing its channel partners to more than 3,000 by the end of this year, compared with 2,000 last year.

"After the launch of sub-Rs 15,000 and sub-Rs 10,000 PCs, the strengthening of the distribution channel to aid the company's growth in the rural market was a natural progression," said George Paul, executive vice-president, marketing, HCL Infosystems.

The company has already sold 30,000 PCs in rural areas and is hoping that the aggressive distribution strategy will further aid the adoption of computers in the segment.

HCL Infosystems is likely to increase its channel partners even further, depending on the response it will get in the first phase of its ambitious distribution strategy.

"We will continue to build our network by increasing the channel partners if we get good response," added Paul.

The company also does not ruled out acquisition of a distribution company.

The massive rural market would require the support of network with a strong foothold in the interiors of the country and the company is open to acquisitions if the proposition seems profitable.

The company has also launched a new campaign called Best Assured, aimed at creating greater awareness about information technology among these regions.