Mobile phone major BenQ has launched its latest mobile handset M 315 -- a sleek camera phone with Bluetooth technology.

It is priced at Rs 7,490. Its dimensions are 102 x 44 x18 mm; it weighs 86 gm and has a talktime of 3 to 5 hours.

India has an estimated mobile market of Rs 7,380 crore (Rs 73.80 billion), which is growing at a phenomenal rate. Mobile handset users are constantly upgrading their devices to get the maximum benefit convergence and connectivity is the need of the hour.

BenQ M 315 is a handset that focuses on giving the user a total wireless experience.

"Convergence is the concept which is becoming a rage with the youth of today. BenQ with its belief of bringing enjoyment and quality to life to its consumer's aims to do just that with the introduction of M315 a Bluetooth enabled handset. We want to promote a lifestyle where customers are often occupied in many tasks during their daily busy schedule. This will certainly makes mobile usage exciting," said Ish Bawa, Manager, BenQ India.