Giving greater impetus to the Code Division Multiple Access segment, Samsung India on Tuesday launched 'the slimmest' CDMA phone in the country through an exclusive tie-up with Reliance Infocomm Ltd.

'Slim Ultra', which the company claims to be the world's slimmest CDMA phone, is priced at Rs 2,999 for Reliance subscribers in, both, pre-paid and post-paid categories.

"We hope to give greater impetus to the CDMA sector by launching this phone," K S Kim, president and CEO (South West Asia) and MD of Samsung India, told reporters in New Delhi, adding that the company expects to fuel the growth of CDMA industry in India through innovative product launches.

Reliance Infocomm has been working with multiple vendors like LG, Nokia and Samsung, Praveen Pasricha, head (sales), Reliance Infocomm, said.

"While LG has supplied us almost 8 million mobile phones, Samsung has supplied us so far with 2 million mobile phones; but the focus of the two companies is different, with LG focussing more on mass market and Samsung targeting the high-end customers."

This model, which has been customised for Indian users, has a phone book memory of 2000 entries, 16 polyphonic ring tones, Hindi SMS and it works on CDMA 800 mhz frequency. -- PTI

Models displaying the 'world's slimmest' CDMA mobile phone from Samsung in New Delhi on Tuesday. Photo: Raveendran/AFP/Getty Images