ITC Greeting Cards Business has entered into a partnership with First Flight Couriers Limited for the free delivery of Expressions greeting cards.

The tie-up will also offer a service called 'Emotional Bond' through which consumers can buy gifts listed under this service and send it across to anybody in India at specified rates.

Chand Das, the CEO of ITC Greeting Cards Business, said: "This alliance will help us leverage First Flight's huge network, doorstep delivery service across 1500 domestic destinations and the marketing acumen of ITC to help connect with Expression's consumers."

Now any consumer who wants an Expressions greeting card to be couriered will have to address it and drop the card in the First Flight box at the Expressions Valued Customer store.

The consumer is also given the option to courier the cards at a later date provided the proof of purchase is retained and shown at the time of dropping the card in the First Flight box for free delivery.