Anything Korean has become the No 1 choice for us Indians of late. We are addicted to umpteen things coming out of the Land of The Morning Calm. Be it K-pop, kimchi or Squid Game.
Boba, Bibimbap, Bingsu...
K-dishes have charmed their way into our lives -- fried chicken, kimchi, egg drop sandwiches. Gochujang, the curious little jar of fermented chilli mix -- vital to Korean cooking -- is taking pride of place next to garam masala.
K-Pop
Melt-your-heart Indian melodies remain our fave. But today’s youth prefers thumping beats of BTS et al and can even sing in Korean. The genre is much more than a playlist...
K-Dramas We Binge Watch
Crash Landing On You, My ID is Gangnam Beauty, gripping Squid Game pull you into a world where emotions run deep, plots take unexpected turns & on a 'just one more episode' roll.
Beauty, The Korean Way
Their fun, spa-like skincare routines have flipped the global beauty scene on its head. The goal? Skin so clear it shines like glass via simple, restorative methods, products in playful packaging.
K-Drama And K-Pop Dressing
South Korea’s expressive street fashion is having its moment. Comfy but it ain't careless. Trendy, fluid yet personal. Oversized. Bold. Slip dresses, baby doll fare. Sneakers.
Game On, Korea-Style
The PUBG craze, a product of South Korea's $6.77 billion gaming market is still going strong in India. The country's fierce gaming culture is influencing the world big time, India too.
Tech Gizmos
From soph smartphones to any kind of electronic gadget, Korea is a slick tech wonderland boasting brands that have become Indian household names.