On average, people of the worl spend about 2 hours 31 minutes daily on social media, accounting for a noticeable share of their awake hours, according to Digital 2023 Report by DataReportal + SleepCycle data.
This African nation tops the list with an average 22.56 per cent waking hours dedicated to social platforms ie nearly a quarter of the day, outside of sleep, is spent scrolling, chatting, and posting. Wow!
Coming a close second is Brazil, with users spending 22.37 per cent of waking time online.
A country of serious netizens, in the Philippines the average screen time reaches 21.91 per cent of waking hours.
Brazilians get company from the Colombians, who spend 20.85 per cent of their day in cyberspace on social apps. From messaging to video content, these platforms hold a strong role in social interactions.
20.80 per cent of Chilean waking hours occur on the net on social media, placing it among some of the world’s highest SM users.
In Central America, Mexicans dedicate 20.06 per cent of their non-sleeping day to social networking. This makes online platforms an essential part of both personal and professional communication.
Social media has much importance in Indonesian daily life -- 19.71 per cent of the non-nocturnal day is spent on it.