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How To Start A Business: 14 Tips

Last updated on: April 01, 2024 12:40 IST

If you want to start a business, you must clearly define the product and service you want to provide.
You can choose your product niche according to your interest, skill and market demand, advises rediffGURU Harsh Bharwani.


How to build your own company from scratch: 14 steps

Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy

Do you want to quit your job and build your own start-up?

Are you looking for expert advice on how to navigate your journey as an entrepreneur?

rediffGURU Harsh Bharwani, CEO, Jetking Infotrain Limited is a fourth-generation entrepreneur.

He leads the international business and employability initiatives at the computer networking institute and has trained over three lakh students in employability, confidence and key life skills.

Anonymous: Hi, how do I start a business? For instance, a trading or an online business.
I am seriously thinking about it.
How much capital is required for that? Thanks.

If you want to start a business for instant income, whether it is trading or an online business, you need more planning and consideration.

1. Identify your business idea

First of all, clearly define the product and/or service you want to provide. You can choose your product niche according to your interest, skill and market demand.

2. Market research

Always do market research.

What is your target audience?

Who are your competitors and what is the current industry trend in your chosen niche?

These details can help you easily connect with your unique selling proposition.

3. Business plan

Please make your business strategy and plan clearly with a proper business concept or idea, target audience and market, marketing strategy, financial projections and an operational plan for well-crafted execution that can lead you to success.

4. Legal structure

Choose the right legal structure for your successful start-up, such as an LLC, corporation or sole proprietorship. This will impact your business taxes, liability and other legal terms.

5. Register your business

Register your business name with government portals and take business running licenses or permits. Also, check the other local regulations and documentation needed.

6. Financial planning

Estimate the cost of your business plan, ongoing expenses and projected revenue so that a budget and financial plan can be made easily. This will ensure there is no problem in producing, marketing and operating the business.

7. Funding

You must determine how you will be funded in your own business. This may include your personal savings, bank and other loans, investors and sponsors or crowdfunding. Different business models have different capital requirements.

8. Online presence (for online business)

You have to keep a lot of things in mind to set up an online business, such as creating an attractive and professional website, setting up an e-commerce platform for selling and making maximum use of social media platforms for marketing and promotions.

9. Supplier and inventory (for trading business)

To start a trading business, you have to establish relationships with vendors and be sure to how you manage your business inventories.

10. Build a network

You must build a strong network with your customers, consumers, mentors, industry persons and many more. Networking is crucial for advice, support and multiple business opportunities.

11. Marketing and branding

Before promoting, make sure to develop a marketing strategy. You can utilise tools like digital marketing and content creation to reach your target audience and customers.

12. Customer service

Always prioritise your customer so that your regular customer can become your satisfied customer and can come to you again and again and purchase your services/products.

13. Adapt and evolve

Always be flexible and ready to adapt. Also, keep an eye on current market trends and be prepared for essential changes in your business model based on customer feedback and reviews.

14. Capital requirement

The actual capital required varies widely depending on the nature and scale of your business.

Online businesses often have minimal start-up costs compared to other ventures. Trading businesses may require more capital for inventory, warehousing and logistics.

It is essential to conduct a detailed financial analysis based on your business model.

Remember, business success often involves a combination of planning, implementation and continuous learning.

Consult business advisors to get personalised guidance based on your business concepts, ideas and goals.


Anonymous: Hello Harsh, I have 15 years of work experience in cutting-edge internet technology companies.
I am planning to hang my boots and start up in the same domain.
Could you please let me know the most important things to look out for -- things to do and not to do?
This will be of great help. Thank you.

With 15 years of experience in internet technology, you have a wealth of knowledge and insight that can be invaluable in your initial start-up in the same industry.

Your extensive industry experience gives you insight into market trends, customer needs and technological developments.

Here are some of the important factors to consider when considering entrepreneurship.

Things to do:

Things to avoid:

As you embark on this new journey, it is essential to leverage your expertise to identify unique opportunities and develop innovative solutions that address critical challenges in the Internet technology sector.

Best wishes on this exciting entrepreneurial journey!


SPRM: What is the cost to create a Web site?

The cost of Web site building could be significantly different depending on a variety of factors such as site complexity, features, design, development platform and the expertise involved.

Here are some general guidelines to give you an idea:

Web site builder apps

If you want to use a Web site builder app like Wix, Weebly or Squarespace, it costs between free (with limitations) up to Rs 40,000 per annum for a richer plan.

Professional Web development

The price for hiring a professional Web developer or Web development agency can range upto several thousand rupees, depending on the requirements of the site.

Basic websites may cost between Rs 25,000 and Rs 80,000 while more sophisticated ones with advanced features can amount to Rs 4,00,000 or above.

E-commerce Web sites

If you want an e-commerce web site built with features like shopping baskets, payment gateways and product databases, it will incur higher expenses.

E-commerce site development can cost around Rs 4 lakh up to approximately Rs 25 lakh and beyond.

Custom development

This may increase significantly, especially for highly customised websites or web applications designed for specific functionalities.

Running costs

Ongoing costs like domain registration fees should also be considered along with hosting.

When setting the budget for Web site creation, it's important to consider your specific needs such as the type of Web site, required features, design complexity and ongoing maintenance costs.

Additionally, getting quotes from multiple developers or agencies can help you compare costs and find the best option for your budget and needs.

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