The Chromat's show held at New York Fashion Week won hearts for all the right reasons.
The label Chromat, led by Florida-based designer Becca Mc Charen Tran is known for its creative swimwear and body wear designs.
At the New York Fashion Week, Chromat showcased a bold, colourful and diverse collection inspired by the beach life at Miami.
But more importantly, it built a strong case to focus on climate change and why designers and consumers need to think of moving to sustainable options.
'As I've been living in Miami longer, I've become more interested in climate change and global warming and how we (as a part of the fashion industry) are contributing to environmental devastation,' Tran wrote on her Instagram.
'Miami is on the front lines of climate change with rising water and increased flooding, and things like red tide, a poisonous algae that grows in the ocean (because of water pollution and ocean warming)- that causes rash and burns on the skin, kills marine life- fish, shellfish, even dolphins, and makes the air around the beach unhealthy to breathe,' the designer added.
Tran's exclusive line of models celebrated women of all shapes and sizes.
There was ample cellulite, soft bellies and flawed beauties on display. But people simply loved the show, the designer and her sustainable collection.
Take a look!