Retirement hasn't made any difference to Mahendra Singh Dhoni's brand equity.
And MSD has just been joined by daughter Ziva in endorsing a brand.
Mondelez took to Instagram to make the announcement and give fans a glimpse of Ziva and her dad, noting, 'Look who's entered the field to play!'
Soon-to-be-six Ziva and her soon-to-be-40 daddy will promote a brand of Oreo biscuits.
Mondelez also shared a video featuring Ziva enjoying the Oreos with Dhoni.
We bet getting Dhoni and Ziva must have cost Mondelez a big number -- maybe in the 8 plus digits.