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Rediff.com  » Business » Microsoft launches 'most affordable' Lumia smartphone

Microsoft launches 'most affordable' Lumia smartphone

August 13, 2014 15:30 IST

Image: Lumia 530 dual SIM smartphone
Photographs: Courtesy, Nokia

Microsoft Devices on Wednesday announced the launch of "most affordable" Lumia 530 dual SIM smartphone for Rs 7,349 in India.

Lumia 530 will be available in stores at a best buy price of Rs 7,349 starting August 14.

Microsoft launches 'most affordable' Lumia smartphone

Image: New Lumia 530
Photographs: Courtesy, Nokia

The new Lumia 530 will provide a powerful entry to Windows Phone 8.1 with a Quad Core processor delivering faster and smoother user experience, among others, it said. 

Microsoft launches 'most affordable' Lumia smartphone


Photographs: Courtesy, Nokia

This device will expand the reach of Windows Phone as it allows more people to enjoy Lumia innovations and Microsoft services similar to those offered in high-end Lumia smartphones, the release added. 

Microsoft launches 'most affordable' Lumia smartphone


Photographs: Courtesy, Nokia

"The affordable smartphone segment is growing exponentially, driven primarily by youth who are constantly looking out for smartphones with power-packed features at affordable prices," Viral Oza, Director-Marketing, Nokia India, a subsidiary of Microsoft Mobiles Oy, said. 

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