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Rediff.com  » Business » A Rs 20.4 lakh watch that can control your car!

A Rs 20.4 lakh watch that can control your car!

April 17, 2014 08:55 IST

Image: AMVOX2 Transponder watch.
Photographs: Courtesy, Jaeger-LeCoultre. Avantika Bhuyan in New Delhi

Jaeger-LeCoultre's latest offering will give the exclusive group of Aston Martin owners a Bond film experience.

Bentley has done it. So has Ferrari.

And now Aston Martin has joined the line of luxury car manufacturers to tie up with a Swiss watch brand to imprint its centuries-old heritage onto an horological piece.

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, Jaeger-LeCoultre.

The timepiece, crafted by Jaeger-LeCoultre is straight out of a Bond film — by simply pressing the sapphire crystal of watch, you can lock and unlock the doors of your gleaming Aston Martin from a distance.

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, Jaeger-LeCoultre.

It can even turn on the headlights to help you locate your car in case you want to make a quick exit, à la 007 style.

This is a limited production piece for a super-exclusive group of Aston Martin owners around the world.

 

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, Jaeger-LeCoultre.

If you are a luxury car enthusiast and want to see the brand’s zest for innovation and exclusivity reflected in your timepiece, then you are truly spoilt for choice.

Tags: 1

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, breitlingforbentley.com

Bentley already has a collaboration with Breitling, as part of which they have launched the Breitling for Bentley collection, based on the car’s five-spoke wheel.

...

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, breitlingforbentley.com

Armed with a featherweight titanium case, this watch boasts a dual timezone adjustment system, pushpieces and a bezel with a knurled motif inspired by Bentley’s radiator grilles. 

Tags: Bentley

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, hublot.com

Ferrari too has tied up with Hublot, not just to create one-off exclusive pieces but as a watchmaking partner for years to come. 

One of the landmark pieces created as part of this collaboration was the Big Bang Ferrari tourbillon, which was launched to mark 20 years of the luxury car’s existence in China.

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, hublot.com

“To maintain exclusivity, of course to sell fantastic products, dreams and to put together the quality and the know-how of Hublot with Ferrari materials Ferrari awareness and Ferrari spirit,” is what Luca Di Montezemolo, president, Ferrari, said during the announcement of the tie-up.

A sense of history and tradition of superior craftsmanship is what has brought Aston Martin and Jaeger-leCoultre together.

A Rs 20.4 lakh watch that can control your car!

Image: AMVOX3 Tourbillon GMT
Photographs: Courtesy, Jaeger-LeCoultre

“Both the brands share a synergy. While Aston Martin just completed 100 years of existence, Jaeger-LeCoultre, or JLC as it is known, too has turned 180,” says Dinesh Aswani, country manager, Jaeger-LeCoultre.  

In the past, JLC created AMVOX transponder watches that worked exclusively with Aston Martin DBS, DB9 and Rapide.

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, Jaeger-LeCoultre

But the new 2014 AMVOX2 Transponder watch is compatible with all the current models of Aston Martin. 

A Rs 20.4 lakh watch that can control your car!

Image: AMVOX2
Photographs: Courtesy, Ebay

Tick-tock to vroom

This seamless interaction between the watch and the car is brought about by the micro-transmitter built into the double case-back of JLC’s AMVOX2.

Tags: JLC , AMVOX2

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, Ebay

The antenna of the system uses thermal vapour deposition to ensure optimal communication with the car and also low-energy consumption.

Tags: 1

A Rs 20.4 lakh watch that can control your car!


Photographs: Courtesy, Ebay

Two discreet sensors marked “Open” and “Close” have also been installed under the watch glass using the same technique so that the lightest of touches can lock or unlock the car and also light up the headlights.

The watch, which is priced at Rs 20.4 lakh, will be available in June-July.

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Source: source