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Rediff.com  » Business » Ratan Tata unveils the Rs 22-crore Nano

Ratan Tata unveils the Rs 22-crore Nano

Last updated on: September 20, 2011 08:53 IST

Ratan Tata unveils the Rs 22-crore Nano

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Tata Motors on Monday unveiled the Goldplus Nano - a one-off showpiece version that sees 'the People's Car' encased in 80 kg of 22 carat gold, 15 kg of sliver and 10,000 semi-precious and precious stones, including rubies and pearls.

Tata Nano, sells in showrooms for about $3,000. At its current price - $1,819 per troy ounce - the gold alone adds $4.68 million.

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Image: Goldplus Nano
Photographs: Sahil Salvi
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Ratan Tata unveils the Rs 22-crore Nano

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The world's cheapest car went was tranformed virtually overnight into one of the world's most expensive.

In August Nano's sales figures - at 1,202 units, was down 88 per cent from April's 10,012 units.

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Ratan Tata unveils the Rs 22-crore Nano

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The one-off version will tour Tata-owned Goldplus jewellery stores across India and is said to celebrate 5000 glorious years of jewellery making in India.

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Ratan Tata unveils the Rs 22-crore Nano

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The Goldplus Nano Car is billed as the world's first ever gold jewellery car.

The campaign featuring the gold car follows the World's Largest Bangle promo at Goldplus outlets.



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