Honda Amaze can give its rivals run for their money

Considering the cut-throat competition in the auto industry, car companies spend a lot of time understanding the target market.

There is hardly any company that does not conduct a thorough market research before developing and introducing a car.

When the target market is India, a car maker's primary focus remains fuel efficiency as the country is obsessed with mileage.

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Honda, the esteemed Japanese car-maker, has given much heed to this aspect before developing its new model - Honda Amaze.

Honda, if compared to its counterparts, has been late in venturing into the diesel car segment.

However, now that it is going to introduce its diesel sedan, which happens to be the best fuel-efficient car in India, it is pretty hopeful about making up for the delay.

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Honda's reluctance to introduce diesel cars has always been very obvious. Even though its competitors took advantage of this segment and grabbed a considerable market share, the Japanese company stayed away.

It is for this reason that its market share has been eroding in the last two years. Now it is expecting to make a comeback with Honda Amaze.

To beat the competition, Honda has made Amaze the most fuel-efficient car ever introduced. It features a mileage of 26 kmpl.

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The cars providing the best mileage until now were Indigo eCS and Chevrolet Beat - each of which delivers an impressive mileage of 25.4 kmpl.

As fuel-efficiency is concerned, Honda has made a very progressive and revolutionary move, which takes it steps ahead of its competitors.

Jnaneshwar Sen, the senior vice president of Honda Car India (marketing & sales) was quoted as saying, "It's the first all-aluminium diesel engine in the country with some amazing class leading capabilities of fuel efficiency and power."

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He also shared, "Our psychographic surveys point out that Amaze customers are looking for superlative performance from the product... Unlike the City or Civic, we expect Amaze to be self-driven and generate some good volumes in the upcountry markets. In our product campaigns, we would be following multi-lingual communication approach to reach the right target customers."

Car reviewers and automobile experts also feel very optimistic about the prospects of the Honda Amaze model.

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According to Deepesh Rathore, the Managing Director of IHS Automotive India, an automotive consulting firm, "Mileage is the most influencing denominator in the Indian market along with pricing. Maruti maintains its stronghold in India with its range of fuel efficient cars, which comes across as the first riding factor for any Indian customer who buys a new car."

He also added, "If they price it well, Amaze could double their sales from the current 6,000 cars they sell every month."

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It is true that the less fuel a car consumes, the more preferred it becomes for the potential buyers in the Indian automobile market.

However, there are a number of other factors that the automobile manufacturers have to take care of in order to strike a lucrative sales figure.

The look of the car, engine efficiency, ride quality, interior and exterior implementations matter a lot, if not the most.

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Let's have a very quick and short overview of the various features of the car, at least, on the basis of the data revealed so far.

Equipped with a 1,500cc engine it has the capability to deliver the highest torque of 300Nm that makes it the fastest car in its segment.

In this respect, it has outdone the 1,248 cc Maruti DZire that has so far been the best in this regard, featuring a maximum torque of 190Nm.

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Developed on 'Earth Dreams Technology', Honda Amaze will be powered by 5-speed manual transmission. It is pretty obvious that this sub-four-metre model from Honda is going to take on Maruti's segment leader Dzire.

The current showroom price of Maruti DZire, as in Delhi showrooms, ranges from Rs 590,000 to Rs 750,000.

On the other hand, Amaze, as it is expected, is going to be available in a price range of Rs 600,000 to Rs 850,000 for both the diesel and petrol variants.

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The final price, however, is going to be revealed on April 11, 2013 - the date on which the launch of Honda Amaze is scheduled.

There is no denying the fact that Amaze is truly going to amaze everybody with its stunning look.

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The interior is going to allow the occupants a lot of space - plenty of legroom and headroom. The interior will most probably come with a different colour.

With adjustable driver seat, comfortable rear seats and plenty of storage space, cup and bottle holders, Honda Amaze is a compact package best fitted for the aspiring Indian car buyers.

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