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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Creating a good brand name is difficult.

While almost all of us have heard names such as Coca-Cola and BMW, but which are the most valuable brands in the world?

Let's take a look at 20 most valuable brands in the world, according to Interbrand.

Source: Business Insider

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Trucks containing cases of Coca-Cola outside a warehouse at the Swire Coca-Cola facility in Draper, Utah.

Coca-Cola

Brand value: $77.8 billion

Change from 2011: 8 per cent

Rank (2012): 1

Rank (2011): 1

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
A store worker picks up an Apple iPhone 5 in London.

Apple

Brand value: $76.6 billion

Change from 2011: 129 per cent

Rank (2012): 2

Rank (2011): 8

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
A man walks past the headquarters of IBM Japan in Tokyo.

IBM

Brand value: $75.5 billion

Change from 2011: 8 per cent

Rank (2012): 3

Rank (2011): 2

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Google Conference at Moscone Center in San Francisco.

Google

Brand value: $69.7 billion

Change from 2011: 26 per cent

Rank (2012): 4

Rank (2011): 4

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Bill Gates with his wife Melinda in Seattle.

Microsoft

Brand value: $57.9 billion

Change from 2011: -2 per cent

Rank (2012): 5

Rank (2011): 5

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
GE Money Bank in Prague.

GE

Brand value: $43.7 billion

Change from 2011: 2 per cent

Rank (2012): 6

Rank (2011): 5

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
McDonald's counter staff in Tokyo.

McDonald's

Brand value: $40.1 billion

Change from 2011: 13 per cent

Rank (2012): 7

Rank (2011): 6

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Intel processors are displayed at a store in Seoul.

Intel

Brand value: $39.4 billion

Change from 2011: 12 per cent

Rank (2012): 8

Rank (2011): 7

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Samsung flags are set up at main entrance to Berlin fair ground.

Samsung

Brand value: $32.9 billion

Change from 2011: 40 per cent

Rank (2012): 9

Rank (2011): 17

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
A woman walks out from a Toyoto Motor Corp showroom in Tokyo.

Toyota

Brand value: $30.3 billion

Change from 2011: 9 per cent

Rank (2012): 10

Rank (2011): 11

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
A model stands next to a Mercedes-Benz Concept Style Coupe in Beijing.

Mercedes-Benz

Brand value: $30.1 billion

Change from 2011: 10 per cent

Rank (2012): 11

Rank (2011): 12

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
2013 BMW 6 Series Gran Coupe in New York.

BMW

Brand value: $29.1 billion

Change from 2011: 18 per cent

Rank (2012): 12

Rank (2011): 12

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Passers-by walk in front of the World of Disney store in New York.

Disney

Brand value: $27.4 billion

Change from 2011: -5 per cent

Rank (2012): 13

Rank (2011): 15

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Cisco logo at the technology company's campus in San Jose, California.

Cisco

Brand value: $27.2 billion

Change from 2011: 7 per cent

Rank (2012): 14

Rank (2011): 13

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Hewlett Packard's French headquarters in Issy le Moulineaux, western Paris.

Hewlett-Packard

Brand value: $26.1 billion

Change from 2011: -8 per cent

Rank (2012): 15

Rank (2011): 10

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Procter & Gamble's Gillette shaving foam on display in Chicago.

Gillette

Brand value: $24.9 billion

Change from 2011: 4 per cent

Rank (2012): 16

Rank (2011): 16

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
A woman shops in a Louis Vuitton store in downtown Shanghai.

Louis Vuitton

Brand value: $23.6 billion

Change from 2011: 2 per cent

Rank (2012): 17

Rank (2011): 18

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Two attendees ride an escalator during Oracle OpenWorld 2012 in San Francisco.

Oracle

Brand value: $22.1 billion

Change from 2011: 28 per cent

Rank (2012): 18

Rank (2011): 20

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Nokia plant in Oulu, Finland.

Nokia

Brand value: $21 billion

Change from 2011: -16 per cent

Rank (2012): 19

Rank (2011): 14

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20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST
Amazon warehouse in Milton Keynes, north of London.

Amazon

Brand value: $18.6 billion

Change from 2011: 46 per cent

Rank (2012): 20

Rank (2011): 26