Ramdev had launched the Patanjali noodles with the aim to capture the market by branding his product as healthier and more affordable than other instant noodles available to consumers.
Two ayurvedic firms including yoga guru Ramdev's Patanjali Ayurved Ltd have been served notice by the government for violating food safety norms in manufacturing atta noodles, Health Ministry J P Nadda said today.
"The Food Safety and Standards Authority of India (FSSAI) has issued a notice to M/s Patanjali Ayurved Ltd and M/s Akash Yog Health Products Pvt Ltd on November 19 asking them to show cause as to why action should not be taken against them for violating the provisions of the Food Safety and Standards Act...for manufacturing, relabelling and marketing Patanjali atta noodles without obtaining valid approvals," Nadda said in a written reply to Lok Sabha.
Ramdev had launched the product with the aim to capture the noodle market by branding his product as healthier and more affordable than other instant noodles available to consumers.
Instant noodle Maggi was banned earlier this year for five months after some samples were found to have dangerous levels of monosodium glutamate and lead.
However, it returned to shops after a clean chit from labs.