BPO service providers, those from the US and Europe are also focusing on the Indian domestic market.

Gartner said some of the local providers include Omnia, Kenkei, Androemeda, Genpact, Magus, MphasiS, Intelenet Global Services, Tech Mahindra, Aegis, Spanco and HTMT.

"Service providers who were focusing solely on the international market realised that there is merit in the Indian BPO market, given the fact that it grew rapidly even during the global economic crisis.

"The large and mid-size players have now stepped up their activities," Singh said.

Meanwhile, the BPO services market in the Asia-Pacific, excluding Japan, is expected to rise to $9.86 billion in 2011 from $8.6 billion in 2010.

Singh said there is growing demand for multi-country shared services and BPO services within Asia-Pacific.

"Buyers continue to invest in services that deliver scalable, high quality and consistent services across their geographical presence," he said.
© Copyright 2025 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.