All stories by Urvi Malvania
Revealed: Star India's IPL plansRediff.com7 Mar 2019
100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.
What's powering online gaming: 70% from small townsRediff.com6 Mar 2019
74% of users play fantasy sports 1-3 times a week, with the majority playing once a week and 20% of the respondents reported playing more than five times a week, says a report on the online gaming industry in India.
Will poll fever dim brands' love for IPL?Rediff.com5 Mar 2019
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
Bollywood ban a blow to Pak's exhibitorsRediff.com1 Mar 2019
'Banning Bollywood films will mean a paucity of content to keep the multiplexes and theatres running profitably.'
At 18 brands, Gully Boy is within striking distance of King KohliRediff.com22 Feb 2019
Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.
Ronnie Screwvala bets big on non-cricket sportsRediff.com8 Feb 2019
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.
Yippee! Movies can be made fasterRediff.com4 Feb 2019
With the introduction of the single window clearance provision, pre-production windows are expected to reduce significantly. Not only will it have an impact on the operational cost of the film, it will also allow studios to release films faster.
Bollywood moves to BharatRediff.com28 Jan 2019
'Perhaps there is a greater understanding of small town India amongst our stars today than earlier.'
Lessons brands can learn post Pandya-Rahul fiascoRediff.com14 Jan 2019
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
Season 10: Indian Idol did well; KBC didn'tRediff.com12 Jan 2019
In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.
Regional languages rule TV!Rediff.com5 Jan 2019
The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.
Are the Khans finished at the box office?Rediff.com1 Jan 2019
'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'
1 month breathing space for Trai orderRediff.com29 Dec 2018
All distribution platforms can move their subscribers to the new framework by February 1.
What Trai order will mean for TV watchingRediff.com28 Dec 2018
The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.
Bollywood gets savvier with trailer debutsRediff.com7 Dec 2018
Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.
2.0 collects Rs 600 mn on day oneRediff.com1 Dec 2018
Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.
Brands show no frenzy for Ind-Aus seriesRediff.com30 Nov 2018
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
Coming soon: The Pro Volleyball LeagueRediff.com29 Nov 2018
'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'
Ayushmann charges Rs 15-20 cr for ads!Rediff.com29 Nov 2018
'He resonates more with the youth which is always something brands want.'
Why Harmanpreet, Mithali, Smriti don't get ads yetRediff.com21 Nov 2018
When brands look at cricket, India's male cricketers are an obvious choice.