All stories by Sandeep Goyal
How voice & video will dominate in 2020Rediff.com1 Jan 2020
'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.
It is the script, not the star, stupid!Rediff.com15 Nov 2019
'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.
Would you pay to see Sachin, 46, bat today?Rediff.com7 Nov 2019
'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.
When advertising created celebritiesRediff.com19 Sep 2019
Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.
The Jet brand that Naresh Goyal builtRediff.com9 Jul 2019
Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.
Yuvraj Singh, India's Warrior PrinceRediff.com26 Jun 2019
'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.
What Indian brands don't understandRediff.com13 Jun 2019
'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.
The Zomato boomerangRediff.com25 Dec 2018
'For the likes of Zomato or Swiggy or Foodpanda or similar others, the customer has been sensitised for all times to the perils of the food pack being pilfered.' 'An important matter of trust has been exposed. And that really has been the biggest downer of this entire episode,' points out marketing guru Sandeep Goyal.
Alyque, Advertising Man of the CenturyRediff.com20 Nov 2018
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
Brand Virushka dwarfs the others by a mileRediff.com12 Feb 2018
Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.
Who will take over from Amitabh Bachchan?Rediff.com7 Nov 2017
Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by Amitabh Bachchan. We tell you why.
Meet India's only world heritage cityRediff.com26 Jul 2017
How did the newly anointed heritage city bag the title and is it ready for the expected rush of tourists?
The secret to being memorable!Rediff.com22 Jun 2017
Engage, don't entice, advises advertising guru Sandeep Goyal.
When Dhoni lost to John AbrahamRediff.com6 Jan 2017
But won against Ranbir Kapoor, recalls adman Sandeep Goyal.
How Amitabh Bachchan tops the brand trust chartsRediff.com16 May 2016
The superstar manages to retain the trust of consumers across age groups.
How Virat Kohli cracked the Rs 100-crore leagueRediff.com25 Apr 2016
Kohli is rated very high on being distinctive, stylish and prestigious.
2015: When hashtag became mainstream, active and lethalRediff.com31 Dec 2015
2015 was characterised by some interesting events and trends.