Sandeep Goyal

All stories by Sandeep Goyal

How voice & video will dominate in 2020

How voice & video will dominate in 2020

Rediff.com1 Jan 2020

'What amazes me the most is that today users communicate with voice-activated speakers like as if they were talking to another human being, using words like "please," and "thank you," and even "sorry"!', says advertising guru Sandeep Goyal.

It is the script, not the star, stupid!

It is the script, not the star, stupid!

Rediff.com15 Nov 2019

'Virat Kohli features in 25 campaigns, Ranveer Singh in 24, Akshay Kumar in 22, Deepika Padukone in 20, Ranbir Kapoor in 13, M S Dhoni in 12, Amitabh Bachchan in 12, Alia Bhatt in 11... but not one celebrity campaign is a sizzler,' says ad guru Sandeep Goyal.

Would you pay to see Sachin, 46, bat today?

Would you pay to see Sachin, 46, bat today?

Rediff.com7 Nov 2019

'Can Tendulkar recreate the magic of his youth?', asks advertising guru Sandeep Goyal.

When advertising created celebrities

When advertising created celebrities

Rediff.com19 Sep 2019

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.

The Jet brand that Naresh Goyal built

The Jet brand that Naresh Goyal built

Rediff.com9 Jul 2019

Even in ruin, Jet retained its one essential brand quality: Dignity, says brand guru Sandeep Goyal.

Yuvraj Singh, India's Warrior Prince

Yuvraj Singh, India's Warrior Prince

Rediff.com26 Jun 2019

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.

What Indian brands don't understand

What Indian brands don't understand

Rediff.com13 Jun 2019

'Indian creative and digital agencies seem to be completely missing the mark,' says advertising and media veteran Sandeep Goyal.

The Zomato boomerang

The Zomato boomerang

Rediff.com25 Dec 2018

'For the likes of Zomato or Swiggy or Foodpanda or similar others, the customer has been sensitised for all times to the perils of the food pack being pilfered.' 'An important matter of trust has been exposed. And that really has been the biggest downer of this entire episode,' points out marketing guru Sandeep Goyal.

Alyque, Advertising Man of the Century

Alyque, Advertising Man of the Century

Rediff.com20 Nov 2018

'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'

Brand Virushka dwarfs the others by a mile

Brand Virushka dwarfs the others by a mile

Rediff.com12 Feb 2018

Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.

Who will take over from Amitabh Bachchan?

Who will take over from Amitabh Bachchan?

Rediff.com7 Nov 2017

Akshay Kumar seems to be the closest to inheriting the brand appeal and position enjoyed by Amitabh Bachchan. We tell you why.

Meet India's only world heritage city

Meet India's only world heritage city

Rediff.com26 Jul 2017

How did the newly anointed heritage city bag the title and is it ready for the expected rush of tourists?

The secret to being memorable!

The secret to being memorable!

Rediff.com22 Jun 2017

Engage, don't entice, advises advertising guru Sandeep Goyal.

When Dhoni lost to John Abraham

When Dhoni lost to John Abraham

Rediff.com6 Jan 2017

But won against Ranbir Kapoor, recalls adman Sandeep Goyal.

How Amitabh Bachchan tops the brand trust charts

How Amitabh Bachchan tops the brand trust charts

Rediff.com16 May 2016

The superstar manages to retain the trust of consumers across age groups.

How Virat Kohli cracked the Rs 100-crore league

How Virat Kohli cracked the Rs 100-crore league

Rediff.com25 Apr 2016

Kohli is rated very high on being distinctive, stylish and prestigious.

2015: When hashtag became mainstream, active and lethal

2015: When hashtag became mainstream, active and lethal

Rediff.com31 Dec 2015

2015 was characterised by some interesting events and trends.

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