Germany-based Beiersdorf AG, the maker of Nivea skin creams, is entering the women's fairness cream market in India, almost a year after it began selling fairness cream for men locally in a bid to take on rivals including Hindustan Unilever, L'Oreal and other players.
With the objective of increasing its presence in China, Indian software training company NIIT has signed a memorandum of understanding with Chinese real estate developer Shui On to set up training operations in at its upcoming Dalian Tiandi Software Hub. NIIT already has a presence in China with 172 locations in 65 cities with about 50,000 students graduating from NIIT centres in China every year.
Tata Tea, which sold its stake in US-based Glaceau last year, plans to begin selling a low-priced bottled water in the country through its unit Mount Everest Mineral Water, to take on global rivals such as Coca-Cola and PepsiCo in the Rs 1,500-crore packaged drinking water market."We want to do it quickly,'' Pradeep Poddar, managing director and CEO, Mount Everest, said. "The market is still very young and we can evolve it further through marketing new offerings."
Vijay Mallya has ensured that his brands do not fall out of Indian Premier League (IPL) viewership, though his team Royal Challengers Bangalore bowed out of the tournament. After RC's series of defeats, the UB Group chairman decided to cash in on his smaller investments in rival teams such as Rajasthan Royals, Delhi Daredevils, Chennai Superkings and Mumbai Indians.
India's advertising industry is facing a serious manpower shortage, especially on the creative side of the business. Pressure on agencies' earnings has affected salary hikes, creating an opportunity for the burgeoning entertainment sector (TV and films) to poach on the limited talent pool. The shortage is mostly among the junior and mid-level executives. In advertising, money for creative people does not start flowing in till they are two to three years into the profession.
Prasoon Joshi, executive chairman, McCann-Erickson India, who will chair the outdoor and ambient media jury at the 55th International Cannes Lions 2008 in France to be held next month, talks to Business Standard about the performance of the Indian advertising industry at Cannes and his vision for McCann India.
As the market grows young, old brands go under the knife. In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks. He went on to make safes and security equipment, and toilet soap from vegetable oil. He wouldn't have imagined that one day the business that started after his name would grow into a conglomerate with over Rs 7,000 crore (Rs 70 billion) in revenues, or that one of its top executives would wear long, red-streaked hair.
Cellphone advertising is witnessing the first few signs of how it has the potential to become big in the near future. Hindustan Unilever and Coca-Cola, two of the biggest advertisers in the country belonging to the fast moving consumer goods sector, have launched campaigns this month to tap mobile users.
"If Bisleri does not receive this compensation, we will take legal action against Coca-Cola for violating the contract and the Trade Related Aspects of Intellectual Property Rights agreement," Chauhan, chairman and managing director of Bisleri, India's leader in packaged-drinking water and creator of the Maaza brand, told Business Standard.
Bisleri, India's largest packaged-water player, said it would contemplate legal action against Coca-Cola India if the latter did not agree to its objection over the registration of the Mazaa trademark in other countries. Bisleri, however, insists that Coca-Cola has applied for registration of the Mazaa trademark in countries where the brand is not present and has objected to it on grounds that it is a breach of agreement under which Coca-Cola had acquired the rights of Mazaa.
The rise in raw material costs has caused a 10 per cent increase in the retail prices of fast-moving consumer goods as companies are passing on the rise in costs.
This is as definitive as it can get. Dutch global beer major Heineken is understood to have outlined its intent to Vijay Mallya's United Breweries that it does not want to have any conflicting presence in India.
Danish beer giant Carlsberg is all set to commence production from its 2 greenfield breweries - one each in Aurangabad & Kolkata. Carlsberg together with beer major Heineken is part of the $11 bn global takeover of British brewer Scottish & Newcastle, which has 37.49% stake in Mallya's United Breweries. Heineken is also planning to launch its flagship beer brand Heineken in association with Asia Pacific Breweries. Total beer market in India is valued at 8 million hectolitres.
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
Mumbai's McCann Erickson and Ogilvy & Mather have made it to the list of top 50 advertising agencies in the world. The list came out of awards survey titled The Gunn Report. Some of the other award-winning Indian performers such as Grey Worldwide, EURO RSCG & Lowe India were from the print advertisement space. It also surveyed whether award-winning commercials helped the products. The survey found that out of 400 award-winning commercials, 86.5% led to better product sales.
Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market. Virgin is faced with a market that is crowded by telecom players. It would take some good strategies to break through the thick maze. Their strategy is to deliver a tailored & relevant offering for a single, distinct segment - the youth. 70 mn Indians aged between 14 & 25 years own cell phones. Over the next three years, Virgin expects 50 mn new subscribers in this segment.
Targets women with new offerings such as Baileys cream liqueur and Nilaya. Liquor maker Diageo India is planning a big marketing push for its core brands such as Johnnie Walker, Smirnoff and newer offerings in India such as Baileys and Nilaya. Both Johnnie Walker and Smirnoff have nearly 90 per cent share in the premium segment of the scotch and vodka market.
Australian Foods, owner of the Cookie Man brand, is on an expansion drive to double its number of stores across India in the next one year. The company has been following a unique model of retailing its cookies through own franchise stores. Cookie Man products are not sold in any other outlet and their franchise stores are located only in malls. The company will continue with this model for its next batch of outlets as well.
International digital marketing company Digitas has partnered with Solutions to enter the digital marketing sector in India. Digitas is owned by global advertising major Publicis Groupe. The new entity will be called Solutions Digitas. Digital marketing was not just online marketing and India is an upcoming market for digital marketing. Digitas will also introduce Prodigious digital production that manages the technology end of digital marketing for clients such as GM & P&G.
Godrej Consumer Products Ltd (GCPL), aiming to expand and double sales of its flagship brand Cinthol, has recently roped in actor Hrithik Roshan as brand ambassador.
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances