ROSHNI SHEKHAR

Stories by ROSHNI SHEKHAR

How Trump's Latest Threat Will Hit Indian Movies

How Trump's Latest Threat Will Hit Indian Movies

Rediff.com   30 Sep 2025

'A 100% tariff could cut the Indian film industry's US revenues by 30% to 40%.'

India-Pakistan Final Sends Ad Rates Soaring

India-Pakistan Final Sends Ad Rates Soaring

Rediff.com   27 Sep 2025

Advertisers will pay 18 lakh to 25 lakh per 10 seconds, a 10% to 20% increase over the last Asia Cup final.

Virat Kohli, India's No.1 Celebrity Brand

Virat Kohli, India's No.1 Celebrity Brand

Rediff.com   25 Sep 2025

Virat Kohli retained his crown as India's most valued celebrity brand, extending his unmatched dominance across sports and business, followed by Ranveer Singh and Shah Rukh Khan.

Guess How Many People Watch OTT?

Guess How Many People Watch OTT?

Rediff.com   17 Sep 2025

OTT users have crossed the 600 million mark which is around 41 per cent of India's population.

Monsoon Mayhem Forces Change In Travel Plans

Monsoon Mayhem Forces Change In Travel Plans

Rediff.com   29 Aug 2025

Strong demand for cultural and spiritual hubs is expected for destinations like Varanasi, Kolkata during Durga Puja, and Pushkar for the camel fair, besides leisure destinations like Goa, Udaipur, Jaipur and Coorg.

OTT Vs Theatres: The War Has Begun

OTT Vs Theatres: The War Has Begun

Rediff.com   12 Aug 2025

'The satisfaction of making content only comes when it reaches theatres as you are directly connecting to the masses.'

Is IMAX Luring More Audiences?

Is IMAX Luring More Audiences?

Rediff.com   2 Aug 2025

'We're witnessing a consistent surge in audience demand for IMAX screenings, particularly for high-octane, spectacle-driven films.'

Indians Choose Learning Holidays Over Leisure

Indians Choose Learning Holidays Over Leisure

Rediff.com   31 Jul 2025

Travellers are keen to explore traditional Indian arts and crafts like Madhubani painting in Bihar, pottery and weaving workshops in Rajasthan, or Kathakali and Kalaripayattu training in Kerala.

Are Micro Dramas The Future of OTT?

Are Micro Dramas The Future of OTT?

Rediff.com   26 Jul 2025

Micro dramas -- typically 30 seconds to one to two minutes long per episode -- are designed for mobile-first audiences.

'Saiyaara Is Striking A Chord With Gen Z'

'Saiyaara Is Striking A Chord With Gen Z'

Rediff.com   23 Jul 2025

'Ahaan Panday and Aneet Padda have captured the relevance to and imagination of Gen Z and millennial viewers.'

2025, 'Best Year Ever At India Box Office'

2025, 'Best Year Ever At India Box Office'

Rediff.com   21 Jul 2025

With 17 films crossing the Rs 100 crore mark in the first six months, this year relied less on big-ticket blockbusters.

Why Theatres Are Losing To OTT

Why Theatres Are Losing To OTT

Rediff.com   5 Jul 2025

Over-the-top platforms make it difficult for movies to run for long periods on the silver screen, thus hurting the cinema industry.

'IPL Final A Magnet For Cricket Tourism'

'IPL Final A Magnet For Cricket Tourism'

Rediff.com   30 May 2025

'It's clear that fans are eager to be part of the live stadium experience, reflecting a growing trend of travel driven by marquee sporting events.'

Brands Begin To Circle Around Vaibhav Suryavanshi

Brands Begin To Circle Around Vaibhav Suryavanshi

Rediff.com   16 May 2025

'Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the campaign.'

IPL Boosts JioHotstar To 200M Subscribers

IPL Boosts JioHotstar To 200M Subscribers

Rediff.com   14 Apr 2025

The subscriber count made JioHotstar one of the largest OTT platforms in the world.

Indians Spent 1.1 Trillion Hours On...

Indians Spent 1.1 Trillion Hours On...

Rediff.com   28 Mar 2025

...their smartphones!

Where Will You Travel This Summer?

Where Will You Travel This Summer?

Rediff.com   25 Mar 2025

During this summer, Indian travel buffs are opting for destinations that provide an escape from the ominous heat, along with coastal regions within the country and countries offering visa-free travel.

Thanks To Chhaava, Highest-Grossing February Post-Pandemic

Thanks To Chhaava, Highest-Grossing February Post-Pandemic

Rediff.com   24 Mar 2025

January and February surpassed the monthly domestic box collection on a year-on-year basis.

Manga Fever Takes Over India

Manga Fever Takes Over India

Rediff.com   12 Feb 2025

'Netflix, Amazon Prime Video, Crunchyroll, and Disney+ Hotstar are continuously expanding their Anime libraries.'

Will Sky Force Be R-Day Weekend Bonanza?

Will Sky Force Be R-Day Weekend Bonanza?

Rediff.com   25 Jan 2025

'Republic Day week has consistently been a lucrative period for the film industry.'