All stories by Ajit Balakrishnan
Au revoir, brands?Rediff.com1 Aug 2019
The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.
'Talk to Me' explains a paradigm shift in the way we consume informationRediff.com15 Jul 2019
And if you have started wondering why such innovations come only from American companies, Ajit Balakrishnan offers the answer.
Elitism, populism, meritocracy...Rediff.com5 Jul 2019
Ajit Balakrishnan decodes the angst-ridden discourse of the day.
Giving wings to startupsRediff.com13 May 2019
Ajit Balakrishnan offers a recipe for creating 100,000 plus angel investors in India.
Goa: Beyond the sun, beaches, food and feniRediff.com6 Mar 2019
'I had no idea that behind the charming, ever smiling Goan faces, there is so much complexity and history!' says Ajit Balakrishnan.
Selfless, faceless civil servants and their truly heroic actsRediff.com20 Feb 2019
Enabling the online booking and payment for Indian Railway tickets is one such case. Amitabh Pandey's book is about how he went about enthusing teams inside the Indian Railways and facilitating online reservations, says Ajit Balakrishnan.
The vanishing middle managerRediff.com23 Jan 2019
Can business schools re-invent their role, asks Ajit Balakrishnan.
Jobs, cash and other Indian headachesRediff.com8 Jan 2019
Is it time to take a relook at our economic theories? asks Ajit Balakrishnan.
How to make jobs programmes workRediff.com28 Nov 2018
A breakthrough will come from what we teach and how, says Ajit Balakrishnan.
Are ad agencies being re-invented?Rediff.com2 Nov 2018
Or is all of media being re-invented, asks Ajit Balakrishnan.
Explaining the why of algorithmic conclusionsRediff.com4 Oct 2018
Ajit Balakrishnan on the emerging crisis in the tech world.
Fake news and its dimensionsRediff.com6 Aug 2018
Complicated social phenomena behind it, says Ajit Balakrishnan.
Net neutrality and the privacy debateRediff.com27 Jun 2018
Indian policy-makers must see the choices before them as economic, not moral, ones, says Ajit Balakrishnan.
How the Web lost its innocenceRediff.com8 Jun 2018
Ajit Balakrishnan on how the Web could return to its original egalitarian goals.
The elusive search for truth in mediaRediff.com3 May 2018
Is it likely that one of these days, a demand may rise that only truthful endorsement should be made in media and that if it is discovered that she or he in real life does not use that brand, punishment may follow, asks Ajit Balakrishnan.
Internet TroubleRediff.com23 Mar 2018
'Is the tech wonder of our times headed for trouble?' asks Ajit Balakrishnan.
Advertising: Another turn of the wheel due?Rediff.com24 Feb 2018
The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan.
Are we Indians technology-averse?Rediff.com7 Feb 2018
Some examples that show we may be call for introspection, says Ajit Balakrishnan.
What the Internet holds for India in 2018Rediff.com1 Jan 2018
Or, what will the Indian policy process allow it to be, says Ajit Balakrishnan.
Rethinking our Westernised biasesRediff.com30 Dec 2017
Ajit Balakrishnan reflects on pariahs, small businesses, and blockchains.