author

Ajit Balakrishnan

Ajit Balakrishnan, founder and CEO, Rediff.com, is the author of The Wave Rider, A Chronicle of the Information Age. You can e-mail the author at ajitb@rediffmail.com

All stories by Ajit Balakrishnan

Au revoir, brands?

Au revoir, brands?

Rediff.com1 Aug 2019

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.

'Talk to Me' explains a paradigm shift in the way we consume information

'Talk to Me' explains a paradigm shift in the way we consume information

Rediff.com15 Jul 2019

And if you have started wondering why such innovations come only from American companies, Ajit Balakrishnan offers the answer.

Elitism, populism, meritocracy...

Elitism, populism, meritocracy...

Rediff.com5 Jul 2019

Ajit Balakrishnan decodes the angst-ridden discourse of the day.

Giving wings to startups

Giving wings to startups

Rediff.com13 May 2019

Ajit Balakrishnan offers a recipe for creating 100,000 plus angel investors in India.

Goa: Beyond the sun, beaches, food and feni

Goa: Beyond the sun, beaches, food and feni

Rediff.com6 Mar 2019

'I had no idea that behind the charming, ever smiling Goan faces, there is so much complexity and history!' says Ajit Balakrishnan.

Selfless, faceless civil servants and their truly heroic acts

Selfless, faceless civil servants and their truly heroic acts

Rediff.com20 Feb 2019

Enabling the online booking and payment for Indian Railway tickets is one such case. Amitabh Pandey's book is about how he went about enthusing teams inside the Indian Railways and facilitating online reservations, says Ajit Balakrishnan.

The vanishing middle manager

The vanishing middle manager

Rediff.com23 Jan 2019

Can business schools re-invent their role, asks Ajit Balakrishnan.

Jobs, cash and other Indian headaches

Jobs, cash and other Indian headaches

Rediff.com8 Jan 2019

Is it time to take a relook at our economic theories? asks Ajit Balakrishnan.

How to make jobs programmes work

How to make jobs programmes work

Rediff.com28 Nov 2018

A breakthrough will come from what we teach and how, says Ajit Balakrishnan.

Are ad agencies being re-invented?

Are ad agencies being re-invented?

Rediff.com2 Nov 2018

Or is all of media being re-invented, asks Ajit Balakrishnan.

Explaining the why of algorithmic conclusions

Explaining the why of algorithmic conclusions

Rediff.com4 Oct 2018

Ajit Balakrishnan on the emerging crisis in the tech world.

Fake news and its dimensions

Fake news and its dimensions

Rediff.com6 Aug 2018

Complicated social phenomena behind it, says Ajit Balakrishnan.

Net neutrality and the privacy debate

Net neutrality and the privacy debate

Rediff.com27 Jun 2018

Indian policy-makers must see the choices before them as economic, not moral, ones, says Ajit Balakrishnan.

How the Web lost its innocence

How the Web lost its innocence

Rediff.com8 Jun 2018

Ajit Balakrishnan on how the Web could return to its original egalitarian goals.

The elusive search for truth in media

The elusive search for truth in media

Rediff.com3 May 2018

Is it likely that one of these days, a demand may rise that only truthful endorsement should be made in media and that if it is discovered that she or he in real life does not use that brand, punishment may follow, asks Ajit Balakrishnan.

Internet Trouble

Internet Trouble

Rediff.com23 Mar 2018

'Is the tech wonder of our times headed for trouble?' asks Ajit Balakrishnan.

Advertising: Another turn of the wheel due?

Advertising: Another turn of the wheel due?

Rediff.com24 Feb 2018

The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan.

Are we Indians technology-averse?

Are we Indians technology-averse?

Rediff.com7 Feb 2018

Some examples that show we may be call for introspection, says Ajit Balakrishnan.

What the Internet holds for India in 2018

What the Internet holds for India in 2018

Rediff.com1 Jan 2018

Or, what will the Indian policy process allow it to be, says Ajit Balakrishnan.

Rethinking our Westernised biases

Rethinking our Westernised biases

Rediff.com30 Dec 2017

Ajit Balakrishnan reflects on pariahs, small businesses, and blockchains.

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