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556 million people have watched IPL-11 so far
The surround shows and highlights around the IPL have contributed to 144 million in incremental reach for this year's...
As Sorrell's reign ends WPP stares at an uncertain future
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant...
Boom or bust: Can India defy global digital advertising trends?
Will the warning shots from giants like Unilever and P&G break digital growth?
How the multiplex killed Bollywood
'We need more universal films like Dangal, Sultan or Padmavat that work across single screens and multiplexes.'
Hindi TV channels lose 1/5th of their audience
The problem is not that more people are not watching more TV, but that they are not finding anything of interest on...
How to tackle fake news
The ability to make out fake news from real could save the coming generations a huge amount of conflict and...
IPL 11 promises bigger, better and brighter season
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
PM Modi most liked world leader on Facebook: Study
43.2 million people follow the Indian premier on the social media platform.
Will Star's cricket gamble turn into a goldmine?
Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year...
Why language is so important for Netflix, Amazon Prime...
Netflix and Amazon Prime are raising their stakes in the game, commissioning original shows and going all out to...
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