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E-commerce ad spends to beat HUL's in a year

A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal,......

Advertising rides economic recovery

With the overall consumer sentiment improving, advertising is getting a fillip.Last year, the ad industry had grown 6 per cent. This time around, it is hoping for at least a 10 per cent growth......

Ad industry to at grow 61% by 2010

After witnessing an average growth rate of only 12-13 per cent over the last three years, the Indian advertising industry is set to grow 61 per cent by 2010 with advertising spend climbing to Rs......

Small brands big on Internet advertising

Increased spending by smaller brands will propel the internet to a greater share of advertising spend this year than the worldwide posters and outdoor sector, according to forecasts by......

Time at a premium

Now, what's yet another luxury watchmaker like TAG Heuer doing in a country like India. The cheapest TAG Heuer costs about Rs 30,000. So while all its products may fit the common man's wrist, it......
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Dates For Abby Awards Announced

a and Publisher Abby on April 9; Design, Direct, Brand Activation & Promotion, Public Relations, Out of Home and Ambient Media, Print Craft,... ...

http://www.afaqs.com/news/story/43487_Goafest-2015-Exact-Dates-For-Abby-Awards-Announced
AAP's strategy, not ad budget, helped party win; Party didn't hire any PR agency for polls

NEW DELHI/KOLKATA: An advertising campaign that harnessed the resources of volunteers and used the media cleverly played a key role in the Aam... ...

http://economictimes.indiatimes.com/news/politics-and-nation/aaps-strategy-not-ad-budget-helped-party-win-party-didnt-hire-any-pr-agency-for-polls/articleshow/46224041.cms
ZENITHOPTIMEDIA WINS MEDIA DUTIES OF Jungleegames.com

Company Brief Mumbai, February 02, 2015 ZenithOptimedia has bagged the media duties for Junglee Games in a multi-agency pitch conducted... ...

http://www.afaqs.com/news/company_briefs/index.html?id=58600_ZENITHOPTIMEDIA%20WINS%20MEDIA%20DUTIES%20OF%20Jungleegames.com
BJP, AAP turn up to radio for campaigning | Coverage

NEW DELHI | KOLKATA: Radio and outdoor have emerged as the preferred media for campaigning in the national capital, unlike in the recent... ...

http://economictimes.indiatimes.com/news/politics-and-nation/delhi-polls-bjp-aap-turn-up-to-radio-and-outdoor-for-campaigning/articleshow/46102343.cms
Havas bags Uninor's creative duties

Havas Media Group India has won the creative mandate for Uninor - the mobile network operator. The agency will be looking at the whole creative... ...

http://www.afaqs.com/news/story/42883_Havas-bags-Uninor's-creative-duties

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