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E-commerce ad spends to beat HUL's in a year

A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal,......

Advertising rides economic recovery

With the overall consumer sentiment improving, advertising is getting a fillip.Last year, the ad industry had grown 6 per cent. This time around, it is hoping for at least a 10 per cent growth......

Ad industry to at grow 61% by 2010

After witnessing an average growth rate of only 12-13 per cent over the last three years, the Indian advertising industry is set to grow 61 per cent by 2010 with advertising spend climbing to Rs......

Small brands big on Internet advertising

Increased spending by smaller brands will propel the internet to a greater share of advertising spend this year than the worldwide posters and outdoor sector, according to forecasts by......

Time at a premium

Now, what's yet another luxury watchmaker like TAG Heuer doing in a country like India. The cheapest TAG Heuer costs about Rs 30,000. So while all its products may fit the common man's wrist, it......
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A rapid jump to mobile advertising in China

Liu Xuelong, a television and documentary producer in Beijing, hasn't used his television in years. He gets all of his entertainment on his iPhone... ...

http://www.financialexpress.com/article/industry/companies/a-rapid-jump-to-mobile-advertising-in-china/22132/
Aaj Tak's perception driven OOH campaign

MUMBAI: To showcase its clear dominance in the news category, Aaj Tak has launched an out-of-home (OOH) campaign in the national capital. The... ...

http://www.indiantelevision.com/television/tv-channels/news-broadcasting/aaj-tak-s-perception-driven-ooh-campaign-141218
Airtel dials top media agencies for advertising pitch

By Pritha Dasgupta KOLKATA: Bharti Airtel, India's largest mobile carrier by revenue and subscribers, has called for a media agency pitch. It is... ...

http://economictimes.indiatimes.com/industry/services/advertising/airtel-dials-top-media-agencies-for-advertising-pitch/articleshow/45002047.cms

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Coming to India and making

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