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Zenith Optimedia

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E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014. India's new economy, led by e-commerce companies, start-ups......

Indians still flock to e-tailers despite several glitches

On Tuesday, while several consumers took to social media to share their grievances about the Snapdeal site crash, many others said they visited the website to either compare prices or for window......

E-commerce to drive advertising spend this festive season

This festive season could see a barrage of ads from companies such as Jabong, Myntra, Snapdeal, Flipkart, Amazon, OLX and Quikr. Joining them will be other e-commerce entities, too, as the festive......

E-commerce ad spends to beat HUL's in a year

A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal,......

Digital medium gains populairty this IPL season

As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and......

Set Max premium ad rates for IPL auction

Multi Screen Media, which will telecast live the upcoming players' auction for The Indian Premier League's fourth season on Set Max, is selling advertising slots for Rs 50,000 per ten seconds, a......
  Web results for Zenith Optimedia
Kantar IMRB & MMA Launch a Comprehensive Report on Smartphone and Feature Phone Trends

The Mobile Marketing Association (MMA), in association with Kantar IMRB today released a report on Smartphones and Feature Phones Usage and... ...

http://www.bizwireexpress.com/showstorybwi.php?storyid=11957
Sanjeev Handa Is The Jury Chair For Season II Of India's Top Digital Planners

BW Businessworld and Digital Market Asia are back with the second edition of India's Top Digital Planners to recognise professionals in media... ...

http://www.businessworld.in/article/Sanjeev-Handa-Is-The-Jury-Chair-For-Season-II-Of-India-s-Top-Digital-Planners/19-12-2016-110011
Global Media Planning and Buying Market 2017-2021 - Increased Demand for Consumer Analytics - Research and..

/PRNewswire/ -- Research and Markets has announced the addition of the "Global Media Planning and Buying Market - Procurement Market... ...

http://in.advfn.com/news_Global-Media-Planning-and-Buying-Market-2017-2021_73151976.html
Programmatic Advertising Key Trends 2017

From the Wires Dec. 8, 2016 10:26 AM NEW YORK , Dec. 8, 2016 /PRNewswire/ --2017 is around the corner and marketers are wondering what the... ...

http://in.sys-con.com/node/3968668
Ad agency predicts global social media ad expenditure will hit $50 billion by 2019

PARIS, France - According to a new report published by advertising agency Zenith Optimedia, it won't be long before social media advertising... ...

http://www.bombaynews.net/index.php/sid/249935925

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