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E-commerce, start-up boom swells India's advertiser base

In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015; full-year numbers likely to be 25% higher than in 2014. India's new economy, led by e-commerce companies, start-ups......

Indians still flock to e-tailers despite several glitches

On Tuesday, while several consumers took to social media to share their grievances about the Snapdeal site crash, many others said they visited the website to either compare prices or for window......

E-commerce to drive advertising spend this festive season

This festive season could see a barrage of ads from companies such as Jabong, Myntra, Snapdeal, Flipkart, Amazon, OLX and Quikr. Joining them will be other e-commerce entities, too, as the festive......

E-commerce ad spends to beat HUL's in a year

A handful of e-commerce players will likely upset the pecking order of the country’s largest advertisers in a year. Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal,......

Digital medium gains populairty this IPL season

As advertisers finalise plans to make the most out of the cricket fever during the upcoming IPL, the digital medium is increasingly emerging as a favoured platform for many brands and......

Set Max premium ad rates for IPL auction

Multi Screen Media, which will telecast live the upcoming players' auction for The Indian Premier League's fourth season on Set Max, is selling advertising slots for Rs 50,000 per ten seconds, a......
  Web results for Zenith Optimedia
TV loses grip on eyeballs and ads that want­ them

Money spent on ads on digital media set to overtake that on TV commercials for the first time in 2017 Remember this moment in 5-10 years, when it... ...

http://www.livemint.com/Consumer/db0Yry8bpyYjx0sRaUwloL/TV-loses-grip-on-eyeballs-and-ads-that-want-them.html
Moxie Wins Social Media Marketing for Delta Air Lines

From the Wires Jul. 21, 2016 07:30 AM ATLANTA , July 21, 2016 /PRNewswire/ -- Moxie announced today that it has been selected by Delta Air... ...

http://in.sys-con.com/node/3878846
IgnitionOne Wins Stratus Award for One-of-a-Kind Score Technology

GlobeNewswire 2016-07-20 The Business Intelligence Group Recognizes IgnitionOne's proprietary Scoring Capabilities as key to earning Top spot in... ...

http://www.bizwireexpress.com/showstoryGNW.php?storyid=127704
Here's what marketers are being advised to do 1 month on from the divisive ANA report into ad agency rebates

Ebiquity Michael Karg, Ebiquity group CEO. The Association of National Advertisers (ANA) published on Monday the second half of the... ...

http://www.businessinsider.in/Heres-what-marketers-are-being-advised-to-do-1-month-on-from-the-divisive-ANA-report-into-ad-agency-rebates/articleshow/53272466.cms
Top Youtube PPC Firm Awards Issued by 10 Best PPC for July 2016

PRWeb 2016-07-18 10 Best PPC recently released its list of the best Youtube PPC management firms. This list covers Pixability, Niddocks and... ...

http://www.bizwireexpress.com/showstoryPRWeb.php?storyid=531845

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