Will 2Bme b the brand 4 U?

Shashwat Goenka of the RP-Sanjiv Goenka group plans a high-decibel campaign around its young apparel brand 2Bme. The group, which is invested in power, natural resources, carbon black, IT,......

H&M: 16 stores in 20 months and profits to match

The Swedish fashion-retail brand cracks open the Indian market faster than its competitors, gaining from an aggressive pricing and retail policy. IMAGE: H&M might have entered India late, but it is......

Beaten offline, Gap takes to online sales in India

Almost two years after it entered India, global fashion retailer Gap struggles to keep up with rivals Zara and H&M. IMAGE: Actor Imran and his daughter Imara. Photograph: Kind courtesy www.gap.in.......

Indians may spend Rs 250 billion on Diwali shopping

A buoyant economic mood and tempting discounts, both online and offline, are fuelling a shopping frenzy this Diwali, discovers Dhruv Munjal. Rajiv Suri refuses to call himself much of a shopper.......