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2016: The ads we loved, the ads that worked

Experts pick the most effective advertisements of the year. Brand: Ambuja Cement Agency: Publicis india In a world full of force fitted, inane, idea-less celebrity ads, this piece of work comes......

Old Spice: No longer the mark of a man?

Once known as the definitive aftershave brand, its deodorant avatar is yet to become such an icon The lone surfer riding the waves to the stirring score of the 20th-century German composer Carl......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Why Gurgaon attracts companies

"From New Friends Colony to Old Friends Colony" screamed the red, eye-catching hoarding announcing the new headquarters of advertising agency Ogilvy and Mather at Global Business Park in Gurgaon,......

Delhi likely to be next ad capital

Mumbai is on the verge of being dislodged as the advertising capital of India. In recent times, Delhi has emerged as the hot spot, be it for new agencies setting up offices or key advertising......

This Nike ad is giving us goosebumps

IMAGE: The Indian women’s cricket team also features in the ad. Photograph: BCCI Women/Twitter Amid the COVID-19 pandemic, almost every sporting tournament around the world has been......

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Wieden

News for Wieden

2016: The ads we loved, the ads that worked

Old Spice: No longer the mark of a man?

The rise and rise of creative hotshops

Why Gurgaon attracts companies

Delhi likely to be next ad capital

This Nike ad is giving us goosebumps

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