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Wipro to take on Godrej in men's soap segment

 The consumer products arm of the Bengaluru-based Wipro Ltd plans to relaunch Aramusk, one of the oldest male deodorant soaps, which it had acquired from Mumbai-based contract manufacturer VVF Ltd......

This summer, soaps vie for beauty contests

 While summer is to a large extent synonymous with companies introducing special product variants, this time around the soap sector is witnessing new launches with a slight difference. VVF Ltd,......

Catching 'em young, HLL style

 Catch them young, watch them grow' is the latest mantra at the FMCG major Hindustan Lever Ltd. For the first time, the soap-to- foods company is foraying into personal care products exclusively for......

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