New techniques of brand building

A brand can move from creating affinity to inspiring awe and respect, writes Madhukar Sabnavis What makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they......

Jhund Review

Playing a character put off by the idea of retirement is becoming on Bachchan.Hands in pocket, eyes firmly focused on his mission, conviction inks his speech while his serene, sensitive, portrayal......