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United Colours Of Benetton

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Benetton looking to paint the town red

United Colours of Benetton, the manufacturer of men's, women's and children's casual wear, footwear and accessories, plans to celebrate its 40th anniversary by opening more exclusive stores across......

Benetton to bring in fashion label Sisley

After establishing its presence in India through its United Colours of Benetton brand, the Italy-based Benetton Group plans to bring its fashion label Sisley to India. Luciano Benetton, chairman,......

New techniques of brand building

A brand can move from creating affinity to inspiring awe and respect, writes Madhukar SabnavisWhat makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they are......

Brands latch on to mobile advertisements

When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely......

'Traditional advertising is a narcotic'

Forty years ago, Luciano Benetton laid the foundations of apparel giant Benetton Group when he cycled around Treviso, Italy, selling sweaters hand-knitted by his sister. He's one of the richest men......

'I got so many marriage proposals after DDLJ'

'After King Uncle and DDLJ, I had a dedicated mailbox at the post office, and would get so many fan mails from all over the world!' Pooja Ruparel, better remembered as Chutki,......
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It's a Man's World at Akbarallys

12:15 pm Akbarallys, the landmark department store near Flora Fountain, has now been rebranded and relaunched as Akbarallys Men. We caught up with... ...

http://www.freepressjournal.in/its-a-mans-world-at-akbarallys/
A week full of surprises

A last-minute trip to the nearby shopping district, getting the foreign exchange sorted, and packing everything were all that I had in mind before... ...

http://www.financialexpress.com/article/industry/companies/ad-dendum-by-kv-sridhar-a-week-full-of-surprises/88679/
United Colors of Benetton and Sisley Present Various Collections for This Spring Summer 2015

Comments NEW DELHI, March 26, 2015 /PRNewswire/ -- United Colors of Benetton unveils its various collections for Spring Summer 15. From a gypsy... ...

http://www.andhranews.net/Intl/Web/40-21.asp
How to get them to hear you

Unless you are a celebrity, politician or an entity big enough to plaster your message on a five-inch mobile screen or a 50-ft billboard, getting... ...

http://www.thehindubusinessline.com/features/brandline/how-to-get-them-to-hear-you/article7282048.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Ads that crossed the line

Controversial campaigns have brands scrambling for cover: (clockwise from left) The recent Kalyan Jewellers ad; Lenskart's Facebook post, Shake it... ...

http://wap.business-standard.com/article/management/ads-that-crossed-the-line-115050300694_1.html

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