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Benetton looking to paint the town red

United Colours of Benetton, the manufacturer of men's, women's and children's casual wear, footwear and accessories, plans to celebrate its 40th anniversary by opening more exclusive stores across......

Benetton to bring in fashion label Sisley

After establishing its presence in India through its United Colours of Benetton brand, the Italy-based Benetton Group plans to bring its fashion label Sisley to India. Luciano Benetton, chairman,......

New techniques of brand building

A brand can move from creating affinity to inspiring awe and respect, writes Madhukar SabnavisWhat makes a Sachin Tendulkar and Roger Federer connect with many of their fans? At one level, they are......

Brands latch on to mobile advertisements

When mKhoj, a mobile advertising platform, launched a mobile campaign for Reebok, little could it dream of 40 million targeted impressions, in just over six weeks, of the ad. But it did precisely......

'Traditional advertising is a narcotic'

Forty years ago, Luciano Benetton laid the foundations of apparel giant Benetton Group when he cycled around Treviso, Italy, selling sweaters hand-knitted by his sister. He's one of the richest men......

'I got so many marriage proposals after DDLJ'

'After King Uncle and DDLJ, I had a dedicated mailbox at the post office, and would get so many fan mails from all over the world!' Pooja Ruparel, better remembered as Chutki,......
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The Mint Planner, 25 September 2015

DELHI Around town Long Night Of Literatures 25 September​ Writers like Aisling Fahey from the UK, Danko Rabrenovic from Germany,... ...
Marketing Solutions manage a slew of launch events for United Colors of Benetton

Marketing Solutions Poonam Lal Marketing Solutions concluded a series of launch events for United Colors of Benetton earlier this month. The... ...
Foreign Media

Adam Matthews reports from "Knit City", the garment industry hub in India that generates billions in revenue but has also saturated rivers with... ...
Why Indian e-comm cos are prefer to go for white models

BENGALURU: Maya Rai shops online when she's bored at work. She clips through the fashion pages of e-commerce portals, between assignments and... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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