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Ads never lie: FCB Ulka boss
Has the Budget been harsh on the advertising industry? Or has it been really good? How can advertising business make the most of this year's Budget?Now that Finance Minister P Chidambaram has......
Ad agencies suffer Hyderabad blues
In the last two years, at least three national advertising agencies -- FCB Ulka, Saatchi & Saatchi and Everest -- have closed shop in Hyderabad. And if you believe Santha John, managing director of......
Is Coke biting off more mango than it can chew?
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts. IMAGE: Varun Dhawan and Gulshan Grover......
Once upon a time in India Inc...
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the......
Amul, Amazon among most recalled brands this IPL
Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......
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