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Ads never lie: FCB Ulka boss

Has the Budget been harsh on the advertising industry? Or has it been really good? How can advertising business make the most of this year's Budget?Now that Finance Minister P Chidambaram has......

Ad agencies suffer Hyderabad blues

In the last two years, at least three national advertising agencies -- FCB Ulka, Saatchi & Saatchi and Everest -- have closed shop in Hyderabad. And if you believe Santha John, managing director of......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

E-commerce firms' new mantra: Trust, convenience and easy returns

Even as new rules steer e-commerce companies away from discounts, two online giants have been changing their marketing pitch. Image: Campigns are focused on converting the older generation into......

Cost of destroying Maggi packets? Rs 20 crore only!

Ambuja Cements will be burning the recalled packets of Maggi noodles at its cement plant in Chandrapur in Maharashtra. There seems to be no end to the woes of Nestle India. After being forced to......
  Web results for Ulka Advertising
How brand leverage pester power to make homeentry

All cooking oil brands advertising in the late 80s looked the same — kitchen, dining table, admiring mother-in-law. An agency had been briefed... ...

https://in.finance.yahoo.com/news/brand-leverage-pester-power-home-003400489.html;_ylt=AwrHgceWjmhXVlEAngCLjblG;_ylu=X3oDMTRmcDI3ZzcyBG1pdANCdWRnZXQgU2VjdG9yIE5ld3MgTGlzdARwa2cDYjEwMTA1NTItZTJlMi0zMzc3LWFmYzYtYjJhYTVkMjU1M2U2BHBvcwM4BHNlYwNNZWRpYUJMaXN0TWl4ZWRMUENBVGVtcAR2ZXIDOWU1YTI2NjEtMzc0OC0xMWU2LWJmYjgtZDFlMzRjMDlhOTY1;_ylg=X3oDMTI0NDRhZ2phBGludGwDaW4EbGFuZwNlbi1pbgRwc3RhaWQDBHBzdGNhdANidWRnZXQyMDE2fHNlY3RvcndhdGNoBHB0A3NlY3Rpb25z;_ylv=3
The jingle book

Recently, on a social media platform, I saw a few friends outraging about the latest Zivame ads. One of these ads shows a woman languidly arranging... ...

http://www.thehindubusinessline.com/opinion/the-jingle-book/article8748807.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Thinkstr wins Glenfiddich India's creative duties

The agency will work on digitally-led through-the-line (TTL) brand activation for the client. Glenfiddich, the single malt Scotch whisky brand,... ...

http://www.afaqs.com/news/story/48258_Thinkstr-wins-Glenfiddich-Indias-creative-duties
Reading patterns of social lights

The rapidly changing Indian society too presents a Chiaroscuroeque picture, of changes, dark and light, in our beliefs, attitudes and behaviour.... ...

http://www.livemint.com/Opinion/0iGcfLAy0jixf7PBYtDpRL/Chiaroscuro-Reading-patterns-of-social-lights.html
Parag Gupta, Amazon Kindle

A look at Amazon Kindle's communication and marketing strategy in the India market. Amazon, the American e-commerce giant, which is today a... ...

http://www.afaqs.com/news/story/48225_Were-not-bothered-whether-print-is-big-in-India-readership-is-Parag-Gupta-Amazon-Kindle

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