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Television Audience Measurement

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Meet the Castros!

Three years ago, Vice-President Hamid Ansari spent a couple of days in Havana, Cuba, and was granted a rare 65-minute audience with Fidel Castro, who passed into the Valhalla of revolutionaries on......

Modi@1: The PM's story is yet to be told

  Modi needs to get his act straight and get it straight soon. Five years down the line, Modi may continue to have support from his ardent supporters, but for the masses he would lose the......

'India is a semi-literate country and Chetan Bhagat is the best it can do'

Image: Chetan Bhagat, right, with television mogul Ektaa Kapoor at the launch of his new book, Half Girlfriend. 'Chetan Bhagat is not great literature. Is that like you write third rate books and......

When US presidents came calling to India

President Obama's coming visit to India has created quite a buzz, here is a look at all past visits of American Presidents to the country Former US president, Dwight D Eisenhower with former Prime......

Modi should address teachers not students

Why does Modi want to speak to the students while his audience should be teachers and parents, not necessarily in that order. And September 5 is not Children’s Day but Teachers’ Day,......

Prasar Bharati to sue TAM next week

Government-owned Prasar Bharati, the country's largest broadcaster, had decided to sue the Television Audience Measurement (TAM) agency, citing an alleged inaccurate representation of data on......

Social media eats into TV audiences

The television industry has a new reason to worry. Prime-time viewers among the younger audience are swiftly moving to social networking sites and the internet. Vizisense, an online audience......

The sad saga of media regulation in India

Getting into audience measurement is not the govt's job, no matter how badly the private sector is doing it, writes Vanita Kohli-Khandekar.The story of media regulation is India would be funny if......

Doordarshan most watched channel: Study

Using a disputed measure, TAM, the television research agency, has said Doordarshan not only commands the highest channel share compared to private networks but attracts a far greater number of......

TAM domination threatened as govt eyes aMap tie-u

In a move that will challenge the domination of television viewership rating company TAM (Television Audience Measurement), Prasar Bharati is planning to tie up with rival online rating agency aMap......

The BEST Moments in Hindi Films in 2016

Aseem Chhabra lists the elements that he loved and was pleasantly surprised by in the movies. As the year closes, critics and film writers come up with their favourite lists -- the top 10 best and......

'Blueberry Hunt got delayed because I was broke'

'I noticed the audience warming up to The Blueberry Hunt at different points. The surprise was the reaction from the aam aadmi (the common man). They loved the film!' Director Anup Kurian......

Vote for Shah Rukh Khan's BEST film!

Bollywood's Badshah turns 50 on November 2, and it's time to celebrate his life and movies. Beginning today, we present a special series on SRK, The Superstar. 'I don't know why other people act,......

'I am the original serial kisser'

'When I was staying in Teen Batti (in south Mumbai), I had one washroom and we were 10 people. Today I have three washrooms and I am the only one using all of them. Can you see the quantum......

A sexy woman doesn't cease to be a human being

'When a woman uses stunning sexy photo shoots to make a splash and be noticed by audiences and the industry, it doesn't mean she can be broken down to breasts, buttocks, legs, navel and oh... a......

More than 700 million expected to watch WC final

A worldwide television audience of more than 700 million is expected to watch the World Cup final between Netherlands and Spain on Sunday, FIFA said. Soccer's world governing body added that record......

Australia and New Zealand reap 843 mn dollars World Cup dividend

Australia's Michael Clarke (left) talks with New Zealand captain Brendon McCullum during a World Cup trophy promotional event ahead of their final at the Melbourne Cricket Ground. Photograph:......

World Cup 2015 is most followed cricket event in history!

Australian fans celebrate. Photograph: Cameron Spencer/Getty Images Overwhelmed by the ongoing World Cup's success, ICC CEO David Richardson said it has been the most followed cricket event in the......

Spain's football success helps erase economic woes

Spain's unprecedented success at the World Cup finals is helping people forget the country's economic woes, captain Iker Casillas said on Friday.Spain has one of the highest unemployment rates in......

Should Test cricket go day-night?

Cricket Australia got the ball rolling when it announced that it was actively contemplating day-night Test cricket, taking the traditional (or, more accurately, the oldest) form of the game along......
  Web results for Television Audience Measurement
AppsFlyer raises $ 56 million to Advance Marketing Measurement in the Mobile Era

AppsFlyer measures $ 6 billion in mobile marketing spend annually, processes over 300 billion mobile events every month, has more than 2,000... ...

http://www.indiainfoline.com/article/news-top-story/appsflyer-appsflyer-raises-56-million-to-advance-marketing-measurement-in-the-mobile-era-117011800293_1.html
"We have an internal 'no brand integration' policy for our toddler content" - Chu Chu TV's Vinoth Chandar

Chandar and Voot's Akash Banerji shared their insights on the kids'online content space in a session moderated by Vanita Kohli-Khandekar at vdonxt... ...

http://www.afaqs.com/news/story/49708_We-have-an-internal-no-brand-integration-policy-for-our-toddler-content---Chu-Chu-TVs-Vinoth-Chandar
From PV Sindhu and Saina Nehwal's bitter rivalry to HS Prannoy's excellence

There are a huge number of positives that Indian badminton can take back at the conclusion of the second edition of the Premier Badminton League... ...

http://www.firstpost.com/sports/pbl-2017-talking-points-from-a-bitter-pv-sindhu-saina-nehwal-rivalry-to-hs-prannoys-excellence-3206580.html
EXCLUSIVE Mona Lisa's boyfriend Vikrant wants marriage on Bigg Boss 10 to end rumours about Manu Punjabi

Bigg Boss 10 contestant Mona Lisa has been in news for her proximity to Manu Punjabi on the show, despite her claiming of marrying her boyfriend... ...

http://indianexpress.com/article/entertainment/bigg-boss-season-10/exclusive-mona-lisa-boyfriend-bigg-boss-10-vikrant-marriage-interview-rumours-manu-punjabi-4476975/
How tech is turning CMOs into Chief Collaboration Officers

For marketers, the easy days are over. Once upon a time, maybe four or five years ago, it was fairly straightforward to segment customers, predict... ...

https://www.techgig.com/tech-news/editors-pick/How-tech-is-turning-CMOs-into-Chief-Collaboration-Officers-86701

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