How Datsun plans to break into the big league

Manufacturer Nissan plans to get aggressive with brand communication and increase the number of customer touchpoints through showrooms, experience zones and other initiatives. Nearly three years......

'It is not uncommon for rivals to work together '

Chuck Brymer, president and chief executive officer of DDB Worldwide, was in India for the DDB Asia-Pacific Summit in Mumbai between March 26 and 28. A packed schedule notwithstanding, he held his......

Omnicom buys 51% stake in Anil Ambani's Mudra

Leading global advertising and marketing communications services company, Omnicom Group Inc, said on Monday that it has reached an agreement with Anil Ambani-led ADAG to buy a 51 per cent stake in......

Raymond targets small town India

Premium textile and apparel major Raymond has just debuted in the textile economy segment.The launch of 'Makers', priced at a range of Rs 250-390 per metre, is the culmination of a process that......