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Tata Salt Lite

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i-Shakti's brand dilemma

Tata Chemicals launched the i-Shakti brand six years ago for its low-cost “solar-evaporated” salt for rural customers. In 2010, the company decided to extend the brand equity of......

Scam ads, copycats dog agencies

It’s been a week since the springtime celebration of advertising in picturesque Goa ended. But the controversies surrounding Goafest are far from over. The past few days have seen skeletons......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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