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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Human-train strikes a chord

Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......

The fun and essence of Cannes ad fest

Okay, today the curtains are going to come down on the 2010 Cannes Advertising Festival. It's been a week of stimulating seminars, inspiring award shows, long walks and delectable foi gras.In the......

Dhoni, Bhajji, Sehwag go topless in new ad

Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......
  Web results for Taproot
Does Good Packaging Help Win Awards?

does not lack creative talent, but lags behind when it comes to presentations during international awards. We find out how important this aspect is... ...

http://www.afaqs.com/news/story/44193_Points-of-View-Does-Good-Packaging-Help-Win-Awards
Airtel gets users to shake their phones for getting deals

Taproot Dentsu has created the new campaign for the brand, which is a creative execution based on the premise of sound of savings BestMediaInfo... ...

http://www.bestmediainfo.com/2015/05/airtel-gets-users-to-shake-their-phones-for-getting-deals/
Two-day Process Safety Workshop kicks off in Al Khobar, KSA

Workshop designed for process industries in Kingdom of Saudi Arabia will witness industry experts and solution providers from US, UK and Kingdom of... ...

http://pressreleaseping.com/two-day-process-safety-workshop-kicks-al-khobar-ksa
iCONGO's Jerry Almeida on film targetted at Cannes jurors

rd festivals, like the upcoming Cannes Lions, turn copywriters and art directors into 'good Samaritans with an expiry date'? iCONGO - Indian... ...

http://www.afaqs.com/news/story/44090_If-this-rubs-wrong-people-the-wrong-way-so-be-it-iCONGOs-Jerry-Almeida-on-film-targetted-at-Cannes-jurors
Crack-free walls = prosperity, says Dulux

Conceptualised and created by Dentsu Marcom, the campaign relives the Indian cultural sentiment of the need for well-maintained houses as an... ...

http://www.bestmediainfo.com/2015/05/crack-free-walls-prosperity-says-dulux/

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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