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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Airtel is 4G ready but few hurdles may come in the way

There are areas in metros such as Delhi, Mumbai and Bengaluru, where consumers are only able to access 3G speeds due to want of adequate cell sites or fewer 4G-enabled towers. Bharti Airtel,......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Human-train strikes a chord

Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......

Dhoni, Bhajji, Sehwag go topless in new ad

Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......
  Web results for Taproot
Farah Bashir joins Taproot Dentsu as Vice President - Strategic Planning

Previously Bashir worked with Cheil India as general manager - planning, where she helped lead the insights division. Taproot Dentsu, the creative... ...

http://www.afaqs.com/news/story/49804_Farah-Bashir-joins-Taproot-Dentsu-as-Vice-President---Strategic-Planning
Airtel pushes Payments Bank in new campaign

The Central Government's demonetisation drive, and the subsequent cash crunch, has led to a new dawn of digital transactions in India. It brought a... ...

http://www.afaqs.com/news/story/49798_Airtel-pushes-Payments-Bank-in-new-campaign
Harper Collins plays curiosity quotient to the hilt

The ad film has been conceptualised by Taproot Dentsu and produced by Absolute Productions. They have done justice to the story telling part of ad... ...

http://www.dnaindia.com/money/report-harper-collins-plays-curiosity-quotient-to-the-hilt-2295899
Taproot Dentsu kicks off operations in Gurgaon

The Gurgaon team will be led by Harjot Singh Narang [general manager], Anand Murty [head of strategy] and Titus Upputuru [head of creative].... ...

http://www.afaqs.com/news/story/49646_Taproot-Dentsu-kicks-off-operations-in-Gurgaon

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