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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Human-train strikes a chord

Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......

The fun and essence of Cannes ad fest

Okay, today the curtains are going to come down on the 2010 Cannes Advertising Festival. It's been a week of stimulating seminars, inspiring award shows, long walks and delectable foi gras.In the......

Dhoni, Bhajji, Sehwag go topless in new ad

Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......
  Web results for Taproot
Up my street

THINK start-ups and you think of tech nerds. But there's a new set of start-ups and these are in the creative world, and they are inspired by... ...

http://www.financialexpress.com/article/industry/companies/up-my-street/96130/
Greens

Comment · print · T T T+· T- : Green Community, a collective of various environmental organisations from the State, have proposed the... ...

http://www.thehindu.com/news/cities/kozhikode/stop-unkind-cutting-of-trees-greens/article7385456.ece?ref=tpnews
Mahindra takes the musical route to restore pride to two-wheeler riders

Created by Taproot Dentsu, the campaign makes use of retro songs with a contemporary twist to highlight the features of Mahindra's Gusto scooter... ...

http://www.bestmediainfo.com/2015/07/mahindra-takes-the-musical-route-to-restore-pride-to-two-wheeler-riders/
'Kisi Se Kam Nahi'

Mahindra Two Wheelers is all set to release its new TVC next week. Storyboard met the VP Marketing Sarosh Shetty and Founder and COO of Taproot... ...

http://www.moneycontrol.com/news/features/mahindra-two-wheelers-kisi-se-kam-nahi_1683081.html
A year to introspect

It's that time of the year when the advertising fraternity from around the world converges on the French Riviera, for its annual rendezvous with... ...

http://www.financialexpress.com/article/industry/companies/a-year-to-introspect/91940/

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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