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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Human-train strikes a chord

Even Ogilvy & Mather's India chief Piyush Pandey, the veteran of many iconic campaigns, including Vodafone's Zoozoo and Fevicol, felt a little caught out when the Indian Railways got in touch with......

The fun and essence of Cannes ad fest

Okay, today the curtains are going to come down on the 2010 Cannes Advertising Festival. It's been a week of stimulating seminars, inspiring award shows, long walks and delectable foi gras.In the......

Dhoni, Bhajji, Sehwag go topless in new ad

Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......
  Web results for Taproot
Carat wins media duties of Dixcy Textiles

Chennai was the incumbent agency on the account. Carat has won the media mandate for Dixcy Textiles, producers of the national brand Dixcy... ...

http://www.afaqs.com/news/story/43678_Carat-wins-media-duties-of-Dixcy-Textiles
Retirement (Vodafone) v/sIce-Cream (Airtel)

By Malay Desai From : O&M (Vodafone) and Taproot (Airtel) Two newly launched campaigns from Vodafone and Airtel tow the emotional line to... ...

http://www.impactonnet.com/TVC%3A-Retirement-%28Vodafone%29-v/sIce-Cream-%28Airtel%29
12 Indian entries make it to Finalists list

The work by DDB Mudra, McCann, Taproot Dentsu, JWT India, TBWA\\India, Creativeland Asia and Film Farm India have been nominated for various Lotus... ...

http://www.bestmediainfo.com/2015/03/news-update-adfest-2015-12-indian-entries-make-it-to-finalists-list/
Manan Mehta moves from Razorfish to YRF

Prior to Razorfish, he was Founder Member and Managing Partner of Taproot BestMediaInfo Bureau | Mumbai | March 18, 2015 Manan Mehta Yash... ...

http://www.bestmediainfo.com/2015/03/manan-mehta-moves-from-razorfish-to-yrf/
Sonal Dabral

A journey of a thousand miles begins with a single step. And who would know that better than Sonal Dabral, the mercurial and highly temperamental... ...

http://www.financialexpress.com/article/industry/companies/every-piece-of-work-that-goes-out-should-solve-an-advertisers-problem-sonal-dabral/54331/

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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