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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

With 'apni hi gadi samjho,' Uber aims to break outsider tag

With a new campaign that talks about apnapan, Uber challenges Ola's homegrown narrative.Alnoor Peermohamed reports.Illustration: Uttam Ghosh/Rediff.com It has not been an easy year for global......

Airtel is 4G ready but few hurdles may come in the way

There are areas in metros such as Delhi, Mumbai and Bengaluru, where consumers are only able to access 3G speeds due to want of adequate cell sites or fewer 4G-enabled towers. Bharti Airtel,......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

Dhoni, Bhajji, Sehwag go topless in new ad

Guess who's taken their shirts off to wear their passion on their bodies! Led by their captain Mahendra Singh Dhoni, leading Indian superstars, Virender Sehwag, Harbhajan Singh, Suresh Raina and......
  Web results for Taproot
Why is the former head of Taproot Dentsu painting walls?

This picture is of a wall in Mumbai's Bandra Court that was painted under the guidance of Ninad Umargekar, former head of strategic planning at... ...

http://www.afaqs.com/news/story/51109_Why-is-the-former-head-of-Taproot-Dentsu-painting-walls
With 'apni hi gadi samjho,' Uber aims to break outsider tag

With a new campaign that talks about apnapan, Uber challenges Ola's homegrown narrative.Alnoor Peermohamed reports.Illustration: Uttam... ...

http://www.rediff.com/money/report/ubers-new-ad-aims-to-break-outsider-tag/20170821.htm
What makes now the right time for Uber's first TV outing?

That's one of the questions we asked the brand's recently appointed marketing head Sanjay Gupta. We took a close look at the campaign created by... ...

http://www.afaqs.com/news/story/51108_What-makes-now-the-right-time-for-Ubers-first-TV-outing
Krishna Rao, Parle Products

Krishna Rao category head, Parle Products During the Indian Premier League (IPL) 2017, Parle Products launched an ad campaign 'Naam Toh Suna Hi... ...

http://www.afaqs.com/interviews/index.html?id=551_DOUBLEIt-becomes-important-to-leverage-our-parent-brand-to-take-on-the-likes-of-PulseDOUBLE-Krishna-RaoCOMMA-Parle-Products
Uber appoints Taproot Dentsu as creative agency

The account was won post a multi-agency pitch. In a recent development, Uber India has appointed Taproot Dentsu (from the stable of Dentsu Aegis... ...

http://www.afaqs.com/news/story/50737_Uber-appoints-Taproot-Dentsu-as-creative-agency

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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