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Doordarshan most watched channel: Study

Using a disputed measure, TAM, the television research agency, has said Doordarshan not only commands the highest channel share compared to private networks but attracts a far greater number of......

India's leading brand endorsers

Shah Rukh Khan's name sells not only in Bollywood but also on television. The latest data from TAM Media Research reveals he endorsed the highest number of brands during 2008 on television,......

Changing trends of TV viewership

TAM Media Research has dominated the Indian television viewership monitoring market for the last 10 years. The government is now inclined to bring more players into the fray and to play an active......

TAM to set up radio tracking division

Television Audience Measurement Media Research, in association with Nielsen Media Research and IMRB International, is set to launch a new division, Radio Audience Measurement to track radio......

Content, pricing key to CAS, says study

The success of the conditional access system will depend be on content and pricing, according to a TAM Media Research study.L V Krishnan, CEO, TAM Media Research, said that pricing would be......

IPL-5 viewership sees drop in opening week

The opening matches in the fifth edition of the Indian Premier League has recorded a dip in viewership and television ratings as compared those of last year. Television Viewer Ratings (TVR) were......

'Tendulkar has lost his fighting abilities'

Readers' responses toThe naked and the dead feature:It is SPOT ON.I feel we r saying this day only because of our seniors (namely Rahul Dravid, Sachin Tendulkar and VVS Laxman).Please make no......
  Web results for Tam Media Research
'Young' start-ups take a stand against the 'M' bias

The lanky, bespectacled CEO of Gurgaon-based internet start-up 'Catch It' does not wear his religion on his sleeve. Dressed in jeans and t-shirt... ...

http://timesofindia.feedsportal.com/c/33039/f/533916/s/46968d9b/sc/3/l/0Ltimesofindia0Bindiatimes0N0Cindia0CYoung0Estart0Eups0Etake0Ea0Estand0Eagainst0Ethe0EM0Ebias0Carticleshow0C4740A21250Bcms/story01.htm
How celebrities like Aamir Khan and Ajay Devgn dominate IPL 8 commercials

MUMBAI | NEW DELHI: Every third advertisement shown on television during live telecast of the ongoing IPL features a celebrity with Aamir Khan and... ...

http://economictimes.indiatimes.com/industry/services/advertising/how-celebrities-like-aamir-khan-and-ajay-devgn-dominate-ipl-8-commercials/articleshow/47392099.cms
9X Jalwa registered 25% growth post revamp

MUMBAI: Backed by the revamp process that started post August 2014 withthe forever youngphilosophy, 9X Jalwa is moving forward towards becoming a... ...

http://www.indiantelevision.com/television/tv-channels/music-and-youth/9x-jalwa-registered-25-growth-post-revamp-150522
IPL 8 Attracts 182M Viewers; Women Audience Swell To 36%; Vodafone, Amazon Top Advertisers

TAM Media Research (joint venture between AC Nielsen and Kantar Media Research/IMRB) has released their latest TV viewership data for IPL 8, and... ...

http://feedproxy.google.com/~r/trakin/~3/sY74KzISrEo/
Will the BARC be more effective than the bite?

Sudha Natrajan, former CEO of Lintas Media Group and currently Co-founder of TMC- The Media Consultants, takes a look at what went wrong with TAM... ...

http://www.bestmediainfo.com/2015/05/guest-times-will-the-barc-be-more-effective-than-the-bite/

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