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Sunfeast Yippee

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Sunfeast Yippee ban: ITC says not consulted, Gujarat FDCA contests view

This is second time in a month when a packaged food co has said that it was not informed or allowed to present its point of view when banning its product A day after the Gujarat government banned......

Nestle: Noodle war may hurt

Even as the noodle war hots up between incumbent market leader Nestle (Maggie) and competitors ITC (Sunfeast Yippee), GSK (Horlicks Foodles), most analysts are giving the stock a break, as the......

Fulfilling Deveshwar's dreams: A big challenge for ITC's new chief

The outgoing chairman believed in building for the future; for his successor, the challenge will be to maintain the momentum, says Ishita Ayan Dutt. Five hundred rooms. A 37,000-square-feet......

Maggi Noodles: Reclaiming faith in an instant

  A new Maggi advertisement harps on nostalgia, loss and the joy of rediscovery as a middle-aged man tries to impress his wife with his cooking skills Since making a comeback in the market......

Noodle makers claw back with new launches

The move comes even as Nestle India gears up to present findings of its Maggi re-test to the Bombay High Court.  After withdrawing Top Ramen, India’s third-largest instant noodle brand,......

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