Oh no, I'm being watched online! And so are you!

You could be emailing a family member to tell them you have piles (God forbid!) and up pops an ad for an ayurvedic remedy, writes Sumanto Chattopadhyay. I just received and then forwarded an email......

Ad world's creative pool shrinks

Pressure on agencies' margins has affected salary hikes, creating an opportunity for the burgeoning entertainment sector to poach on the limited talent pool. India's advertising industry is facing......

Videocon's new brand building campaign

It's another take on an ageless Hindi film script. Two brothers are separated in a crowded mela (fair), while pursuing their respective interests - crushed ice candy and balloons. The children are......

A name change can alter fortunes!

It's ironic that on the day after UTI Bank -- the fifth largest Indian bank by market capitalisation (Rs 21,817 crore (Rs 218.17 billion) as of July 2007) -- officially announced its name change to......