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Sudha Natrajan

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World cup final draws record ad rates

India's tryst with Sri Lanka in the cricket world cup final is commanding record rates for television ad spots.Official broadcaster ESPN Star Sports (ESS) is charging Rs 23-24 lakh (Rs 2.3-2.4......
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Industry perspective on STAR's growing omnipresence

Senior media honchos speak with BestMediaInfo.com on STAR's aggressive expansion plans and what this means for its immediate competitors... ...

http://www.bestmediainfo.com/2015/02/industry-perspective-on-stars-growing-omnipresence/
Innovation is key to win the non-metro market

panel, featuring experts across industries, delved into the importance of innovating marketing strategies to reach out to the consumers effectively... ...

http://www.afaqs.com/news/story/43305_Dainik-Bhaskar-Unmetro-2
A Matter of Measure

hat happens when the most widely used method of measurement in an industry comes under question? The Indian newspaper business is about to find... ...

http://www.afaqs.com/news/story/43247_ABC-vs-IRS
&TV set for launch with Jashn Jeene Ka philosophy

The channel will launch with 4 fiction shows and its flagship property India- Poochega- Sabse Shaana Kaun, hosted by Shahrukh Khan Sarmistha... ...

http://www.bestmediainfo.com/2015/01/tv-set-for-launch-with-jashn-jeene-ka-philosophy/

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