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Sridhar Ramanujam

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Will Maggi succeed in recreating the old magic?

One aspect of reviving trust will be getting fresh brand ambassadors Five months after it was banned, Maggi noodles is back on shop shelves. As Nestle India prepares for a nationwide launch of the......

Lessons Nestle must learn from its big mistakes

Every new episode seems to simply reinforce Nestle's inherent inclination to put up the walls and hunker down.  Image: Nestle needs no lectures or prescriptions on managing food crises.......

Summer cola war hots up early

PepsiCo India seems to have fired the first salvo in the impending cola war for the summer of 2013.The beverage major, which has the title rights for the sixth season of IPL 20-20 tournament, is......

ITC tries to find its feet in personal care

Cigarettes-to-hotel major ITC entered the consumer products business in 2007. In three years, it has managed to corner a two per cent market share.But ITC feels that's no mean achievement for a......

The 3 ingredients of success

Everybody wants to be successful and those who go to B-schools have even greater expectations of success. While that is reasonable, it is perhaps worthwhile to look at a few ingredients that make......

IPL-5 viewership sees drop in opening week

The opening matches in the fifth edition of the Indian Premier League has recorded a dip in viewership and television ratings as compared those of last year. Television Viewer Ratings (TVR) were......
  Web results for Sridhar Ramanujam
Brand-comm launches Brand Academy, an e-learning platform for holistic brand management

The curriculum of the first programme on Brand Management is designed by veteran brand practitioner Ramanujam Sridhar, Founder & CEO, brand-comm to... ...

http://www.indiainfoline.com/article/news-business/brand-comm-launches-brand-academy-an-e-learning-platform-for-holistic-brand-management-116081200416_1.html
Paperboat pushes in-home consumption with 500 ml Tetra Pak cartons

We spoke to brand owner Neeraj Kakkar about the shift in focus from individual to shared consumption and the challenges involved. Paperboat, the... ...

http://www.afaqs.com/news/story/48661_Paperboat-pushes-in-home-consumption-with-500-ml-Tetra-Pak-cartons
R Balki quits Mullen Lowe Lintas, advertising for films

R Balki, who decided to move away from advertising almost two years ago, will be focusing on making films in the future New Delhi: Veteran adman R.... ...

http://www.livemint.com/Companies/ONXWQsq4uNqfDVudkIzRVK/Creative-honcho-R-Balki-quits-Mullen-Lowe-Lintas-Group-as-c.html
Coca-Cola on its flavoured milk brand VIO

We spoke to Abhishek Jugran, director - liquid foods, Coca-Cola, India and South West Asia, about the market for a flavoured milk product from the... ...

http://www.afaqs.com/news/story/48617_Theres-no-infusion-of-carbonated-water-its-a-milk-based-preparation-Coca-Cola-on-its-flavoured-milk-brand-VIO
TimesJobs is the CEO for all career aspirants in its new campaign, #IndiasMostLovedCEO

The campaign conceptualised by Innocean Worldwide aims to position the job portal as not just a job provider, but also a career enhancement... ...

http://www.bestmediainfo.com/2016/08/timesjobs-is-the-ceo-for-all-career-aspirants-in-its-new-campaign-indiasmostlovedceo/

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