Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

IPL 2020: From shampoo to face masks, brands score a six this season

Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament’s organisers and partners. When Rajasthan......

IPL 2020: Disney-Star may earn Rs 20 billion

95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.Viveat Susan Pinto reports. IMAGE: Chennai Super......

What makes Big B the Shahenshah of brands

While Hindi movies got their next change in theme -- from romantic movies to crime and thrillers -- with Zanjeer (1973), when Bachchan distilled the angst of his generation as the Angry Young Man,......

'Streaming has to be disciplined'

'Streaming will get to 100-200 million subscribers, but the journey is not as rose-tinted.' IMAGE: Pratik Gandhi in Scam 1992. Sameer Nair is the man responsible for bringing Kaun Banega Crorepati......

How KBC is now shot

'We are very protective of him.''People can't go close to him and take pictures like before.'Ranjita Ganesan reports. Youthful elbow bumps have replaced the old hugs and handshakes as the chosen......

Kaun Banega Crorepati 12 review

It's refreshing to see Amitabh Bachchan doing what he does best -- entertaining the audience, observes Namrata Thakker. Amitabh Bachchan's much-loved quiz gameshow is back with its 12th season and......

How TV viewing has changed

'In the lockdown, family viewing became even more important.''Kids saw adult content and adults saw a lot of kids content.''The audience is no longer just the housewife, but the whole......

Could this be the most watched IPL ever?

IPL could reach more than 530 million viewers on TV and a few hundred million more online.But can it make money for Disney Star?Vanita Kohli-Khandekar reports. IMAGE: Royal Challengers Bangalore......