Bata's amazing journey on Indian roads

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years. Image: Bata Shoes had a tough time and it devised......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

What makes Big B the Shahenshah of brands

While Hindi movies got their next change in theme -- from romantic movies to crime and thrillers -- with Zanjeer (1973), when Bachchan distilled the angst of his generation as the Angry Young Man,......

Why time ran out for HMT

HMT, the iconic watch brand that was a sought-after gift till the nineties, will no longer keep time to the nation. Last week, the Department of Heavy Industries & Public Enterprises decided to......