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40 years ago and now: Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......

Innovation is the success mantra at Marico

In a recent conversation with Sayantani Kar, Harsh Mariwala said innovation is as much about encouraging new ideas as about rigorous follow-through. The Little Black Book of Innovation defines......

Bata's amazing journey on Indian roads

The shoemaker has proved to be resilient, despite being bogged down by labour issues, dated product designs and rude retail staff over the years. Image: Bata Shoes had a tough time and it devised......

40 years have passed, the Nirma girl still endears

Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A......

What makes Big B the Shahenshah of brands

While Hindi movies got their next change in theme -- from romantic movies to crime and thrillers -- with Zanjeer (1973), when Bachchan distilled the angst of his generation as the Angry Young Man,......
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Cricket lover for a month

As cricket becomes more and more commercial by the day, Sayantani Kar, argues her case about why she split with her yesteryear love Sayantani Kar |... ...

http://www.business-standard.com/article/current-affairs/cricket-lover-for-a-month-115022300720_1.html
Looking for malls that think like brands

As malls jostle with each other for the same audience, brands either have to jump ship or stay put. A mall with a clear target audience wins their... ...

http://www.business-standard.com/article/management/looking-for-malls-that-think-like-brands-115021601789_1.html
Yum mounts store attack

Pizza Hut and KFC's parent counters declining same store sales by adding stores Rohit Nautiyal & Sayantani Kar | New Delhi/Mumbai February 9, 2015... ...

http://www.business-standard.com/article/management/yum-mounts-store-attack-115020901023_1.html
Ulka's well-planned trajectory

Now part of IPG, it advocated account planning and has some accounts for the last 20-30 years Sayantani Kar | Mumbai February 5, 2015 Last Updated... ...

http://www.business-standard.com/article/management/40-years-ago-and-now-ulka-s-well-planned-trajectory-115020501588_1.html
Rasna fights to keep the love affair going

From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from... ...

http://www.rediff.com/money/special/special-pix-40-years-ago-and-now-rasna-fights-to-keep-the-love-affair-going/20150115.htm

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