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2016: The ads we loved, the ads that worked

Experts pick the most effective advertisements of the year. Brand: Ambuja Cement Agency: Publicis india In a world full of force fitted, inane, idea-less celebrity ads, this piece of work comes......

Ad lines blur as political leaders turn quasi brand ambassadors

The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend. Newspaper readers were in for a complete surprise earlier......

Ola faces public flak for 'sexist' advertisement, withdraws it

Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views Ola, which is battling intense competition from its global rival Uber and......

Fairness cream ads can't show dark skin as unattractive: ASCI

Fairness cream makers have welcomed the new rules by the Advertising Standards Council of India (ASCI) on not projecting dark skin as unattractive. The advertising regulator released final......

'Mobile, not TV, will become the first screen'

Mobile commerce is on the cusp of taking off in India and the growth curve would be a hockey stick shaped one, says Shubhradeep Guha, Global Capability Lead and Country Manager, SapientNitro......

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Sapientnitro

News for Sapientnitro

2016: The ads we loved, the ads that worked

Ad lines blur as political leaders turn quasi brand ambassadors

Ola faces public flak for 'sexist' advertisement, withdraws it

Fairness cream ads can't show dark skin as unattractive: ASCI

'Mobile, not TV, will become the first screen'

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